Sandals Resorts is celebrating Jamaica’s Independence Day with one of its largest travel advisor initiatives of the year, combining advisor incentives, industry events and a new consumer promotion aimed at increasing demand for Jamaican vacations.
The campaign highlights Sandals’ continued investment in Jamaica while providing travel advisors with new tools to promote the destination, earn additional rewards and connect with resort updates ahead of the upcoming travel season.
Nationwide Celebrations
On Aug. 6, Sandals will host Jamaica Independence Day celebrations in 25 U.S. cities, including New York, Philadelphia, Miami and Atlanta. The events will bring together more than 1,000 travel advisors for immersive experiences featuring Jamaican cuisine, reggae music and updates from Sandals representatives on recent developments at three Jamaican resorts: Sandals Montego Bay, Sandals Caribbean Cay and Sandals South Coast.
For advisors unable to attend in person, Sandals will also host a live broadcast reaching an estimated 10,000 travel advisors nationwide. The virtual event will feature resort general managers and destination experts sharing updates, insights and selling opportunities.
To watch the live stream, advisors should register here.
New Incentives Give Advisors More Ways to Earn
Travel advisors who book qualifying stays at Sandals Montego Bay, Sandals Caribbean Cay and Sandals South Coast between Aug. 1 and Aug. 31, 2026, can earn cash bonuses and additional bonus commissions.
Sandals is also launching a travel advisor contest giving top sellers the chance to win a 3-night stay at one of the featured Jamaican resorts. Advisors can qualify by becoming the top booker of the three resorts or by sharing their love for Jamaica on social media using #SandalsJamaicaLove26 during the contest period from Aug. 6-31, 2026.
New Consumer Promotion Supports Advisor Sales
In addition to advisor-focused initiatives, Sandals is launching The Great Jamaica Comeback Sale, giving travelers additional incentives to book Jamaican getaways. The promotion includes instant credits, air credits and a complimentary Jamaican adventure through Island Routes on qualifying stays of five nights or longer.
Available for bookings made Aug. 4 through Sept. 7, 2026, the offer is designed to encourage travelers to experience Sandals’ Jamaican resorts while giving advisors another opportunity to capture demand for the destination.
For more information, visit sandals.com.
