Travel advisors looking to boost shoulder season bookings this October can capitalize on Hawaii’s largest LGBTQ+ celebration taking place throughout Honolulu, recently named one of the top 10 safest cities for LGTBQ+ travelers. The annual Honolulu PRIDE festivities transform Waikiki into a celebration of diversity, with events that appeal to clients who seek both cultural experiences and relaxation in a welcoming environment.
For advisors with LGBTQ+ clients, it’s worth noting that Honolulu recently earned recognition among the top 10 safest cities globally for LGBTQ+ travelers. This designation is crucial when discussing potential destinations with clients concerned about safety and acceptance during their travels.
PRIDE+ in Hawaii
Beyond the scheduled PRIDE events, travel advisors can highlight year-round LGBTQ+ friendly establishments when crafting itineraries. In Between Waikiki offers a social atmosphere for clients into nightlife options. For beach recommendations, Queen’s Surf Beach provides a comfortable setting known for its inclusive environment. Clients interested in locally-owned businesses will appreciate The Curb Kaimuki, an LGBTQ+ owned establishment perfect for authentic Hawaiian coffee experiences.
Several properties offer specially designed packages that travel advisors can promote to clients interested in the PRIDE celebrations. Alohilani Resort Waikiki Beach positions guests directly in the center of festivities with their PRIDE Amplified package. The promo includes a 15 percent discount on accommodations, complimentary breakfast for two daily, parade tickets and contributes to local LGBTQ+ nonprofits. Don’t forget to mention the Alaska x Hawaiian Airlines Rainbow Drag Brunch occurring on Oct. 19, featuring entertainment and breakfast in one experience.
For clients preferring a boutique experience with parade access, The Ambassador Hotel of Waikiki, Tapestry Collection by Hilton, provides an excellent alternative. The property hosts a parade viewing event at its Waikiki Swim & Social Club, allowing clients to enjoy the procession with refreshments in a social setting. Travel advisors booking group travel should note the property offers bunk suite configurations ideal for friends traveling together.
When creating multi-island itineraries, advisors can extend the PRIDE experience by booking clients at Royal Lahaina Resort & Bungalows on Maui, which also offers the PRIDE Amplified package. This creates opportunities for increased commission through longer stays while providing clients with varied Hawaiian experiences.
Travel advisors should secure bookings early, as these specialized packages typically have limited availability. The celebration draws visitors from across the mainland and internationally, creating high demand during this period. Advanced planning allows advisors to secure preferred room categories and ensure clients have access to event tickets.
For more information, visit honolulupride.com.







