Classic Vacations, in partnership with TBO.COM, has promoted two longtime leaders to expanded roles supporting its global supply business. Joelle Apilado Cruz has been named Senior Vice President, Supply Management – Americas, and Bonty Escallon has been named Vice President, Supply Management – Europe, moves that formalize a broader realignment of the companies’ supply structure.
“These appointments mark an important step in creating a unified, high-performance global supply organization,” said Peter Palli, Chief Supply Officer, TBO, in a press statement.
Together, Cruz and Escallon bring decades of market expertise and supplier relationships to the enterprise. Their combined work will strengthen the global supply business while continuing to shape the portfolio and partnerships that support Classic Vacations’ partner network.
Classic Leadership
The appointments come as TBO and Classic continue to align their supply management structures for scale, a process that includes the formal establishment of an Americas region. In their expanded roles, Cruz and Escallon will each lead the supply business for their respective regions, with responsibility covering strategy, supplier relationships and contracting.
Cruz has been with Classic Vacations for nearly 25 years and brings market expertise, long-standing trusted partner relationships and extensive experience developing and growing luxury travel products. As leader of the Americas region, she will hold responsibility for supply strategy, supplier partnerships and contracting across existing and new destinations, along with portfolio growth across air, hotels, experiences and travel protection for both Classic and TBO.
Escallon brings nearly 30 years of experience with Classic Vacations, along with extensive knowledge of Europe’s luxury travel landscape, deep supplier relationships and a long track record of driving growth. As Vice President, Supply Management – Europe, she will lead the supply business across Europe, bringing together portfolio strategy, supplier partnerships, contracting and product development to expand opportunities throughout the continent.
For more information, visit classicvacations.com.
