Skyscraper Takeover
Media Specifications
Desktop
Required Assets:
- Two (2) 160 × 600px (minimum 120dpi) — creatives may be the same or different. If different, file names should be labeled “Left” and “Right”.
- One (1) 728 × 90px banner (minimum 120dpi)
- Max File Load Size: 200 KB
- Animation: Limited to one loop, not to exceed 15 seconds
- File Formats: JPG, GIF, PNG, HTML5
- Click-through URL
- Tracking pixels (if using)
Mobile
Required Assets:
- One (1) 100 × 375px (minimum 120dpi) — on mobile, displays right-side creative only
- One (1) 320 × 50px (minimum 120dpi)
- File Formats: JPG, GIF, PNG, HTML5
- Click-through URL
- Tracking pixels (if using)
Third-Party Tag Formats
- Image
- IFRAME
- JavaScript
- Click tags
- Impression tracker pixel
Third-Party Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, DoubleClick / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds
Third-Party Guidelines
- All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant).
- No fourth-party tracking.
- Third-party tags must be live at the time of submission to enable thorough testing before launch.
Deadline: 10 days prior to launch
