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South Florida Gets a Private Air Link to Atlantis Bahamas

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Atlantis Paradise Island and Tradewind Aviation partner to offer premium private and semi-private air service between SoFlo and Nassau.

America250 Travel Experiences in Florida

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Florida destinations and resorts are rolling out expansive summer and America250-themed events and packages ahead of the nation’s big anniversary celebrations. 

Allegiant Expands Florida Network With New Nonstop Routes

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Allegiant is expanding its Florida network with the launch of eight new nonstop routes from Fort Lauderdale, Orlando, St. Pete-Clearwater and Punta Gorda.

Brightline Taps Amadeus to Expand Advisor Access to Florida Rail

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Brightline is expanding its reach to travel advisors through its new Amadeus integration, making Florida rail bookable alongside air.

Florida’s Luxury Hotel Scene: What’s New & Improved

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This roundup spotlights new and evolving luxury hotel developments across Miami, Boca Raton and Naples.

Win Florida Stays During Travel Appreciation Month

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May is Travel Advisor Appreciation Month and Recommend is celebrating with a giveaway tied to its Undiscovered Florida Travel Program.

Florida Water Parks Glow After Dark With New Summer Night Events

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Disney’s Typhoon Lagoon and Aquatica Orlando are bringing back nighttime events featuring entertainment, attractions and themed "glow" experiences.

Florida’s Latest Hotels and Deals: From Miami to Orlando

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Florida’s hotel scene is sizzling with new openings, refreshed stays and limited-time savings.

Sell Smarter with the Undiscovered Florida: Central Region Course

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Undiscovered Florida Travel Program by Recommend—Central Course incentivizes advisors with a chance to win a getaway.

Check In, Chill Out, Go Green: Florida’s Eco‑Chic Stays

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From solar-smart spas to recycled art, these Florida properties are leading the charge toward lower-impact, high-style hospitality.

Florida is For Pet Lovers: Where to Go With Fido

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Florida's hospitality industry has transformed pet accommodation from "basic tolerance" to luxury experiences.

JetBlue Launches Flights to Florida from New York and Boston

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JetBlue has launched new nonstop routes to Destin–Fort Walton Beach Airport from New York’s JFK and Boston, with additional flights planned during Spring Break.

Undiscovered Florida 2026

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https://www.nxtbook.com/worth/undiscoveredflorida/2026-undiscovered-florida/index.php#/p/1|https://www.nxtbook.com/worth/undiscoveredflorida/2026-undiscovered-florida/index.php#/p/1

VISIT FLORIDA’s New CEO on the State’s Broad Appeal

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Visit Florida’s new President and CEO Bryan Griffin outlines his vision for highlighting the state’s wide range of experiences.

Selling Florida Beyond the Hotspots: Why Dispersion Matters for Travel Advisors

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Florida’s international tourism rebound is gaining momentum, and for travel advisors, that means fresh selling opportunities.

Sunshine State Glow-Ups: Florida Hotels Reveal Fresh New Looks

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Florida’s hotel scene is shining with fresh renovations and upgrades, making the Sunshine State a top pick for winter and spring escapes.

IHG Launches First U.S. All-Inclusive Resort on Florida’s Treasure Coast

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IHG debuts its first U.S. all‑inclusive with the newly renovated voco Sandpiper in Port St. Lucie, offering redesigned rooms, family‑friendly amenities and an elevated culinary program.

Ambros Daytona Brings a Modern Edge to Florida’s Shores

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Located along Atlantic Ave., the hotel represents a new chapter for Daytona Beach, a region long linked with motorsports and conventions.

Florida Tourism Hits 34.3 Million Visitors in Q3 2025

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Florida welcomed 34.3 million visitors in Q3 of 2025, according to preliminary data released by VISIT FLORIDA.

Florida Keys & Key West Announce 2026 Calendar of Events, Festivals & Flavor

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The Florida Keys & Key West offers culture, cuisine, Pride events, festivals and adventures, giving travelers fresh reasons to visit in 2026.
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