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The doors are open at Virgin Hotels New York City, and they’re ready to roll out the carpet for the official grand opening in the spring. This sophisticated new addition to the brand’s collection—the sixth in the United States—takes up an entire block in the Big Apple’s trendy NoMad neighborhood.

“We’ve wanted to open a hotel in New York City since Virgin Atlantic first flew here in 1984. We have had so many milestones in this city, from opening America’s biggest record store to driving a tank through Times Square to lighting up the Empire State Building. I’m looking forward to even more adventures in the city and having a place to call home at the end of the day. I’m so proud of the amazing team behind Virgin Hotels New York, they have created something beyond my wildest dreams. Can’t wait to show you all!” said Sir Richard Branson, founder of the Virgin Group, in a press statement.

Virgin Hotels New York City: Details

This swanky Virgin Hotels collection member has 460 Chambers, Suites and Penthouses, as well as ample indoor/outdoor F&B outlets with the requisite nightly music and entertainment, plus an outdoor Pool Club just for hotel guests. Great for work or play, your clients will find plenty to keep them entertained from day till night.

Of note is the fact that some of the Chambers overlook some of the city’s most iconic spots: The Empire State Building, the New Year’s Eve Ball Drop and Macy’s Thanksgiving Day Parade. You’ll want to book these with plenty of time. Chambers also have a full vanity desk with a mirror, a closet built for two and an extra-large shower with a bench, among other signature amenities perfect for bleisure travelers. For your VIPs, book Sir Richard’s Flat: At 2,800 sq. ft. suite that takes up two floors and boasts a curated art collection, 24-foot windows, a huge master bedroom and more.

Virgin Hotels New York City also has several F&B outlets, including the 4,000-square-foot Everdene. The Pool Club on the fourth floor is an indoor/outdoor area with a heated pool and food and cocktails served with a view of the Empire State Building.

The property is part of The Know loyalty program; your clients can also sign up to be part of the Virgin Red rewards club.

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