TTC Tour Brands has appointed Joe Robinson as Sr. VP, Sales, North America. Reporting to Deputy CEO & Chief Sales Officer Melissa DaSilva, he will oversee TTC Tour Brands’ trade sales strategy in the U.S. and Canada, including advisor partnerships, strategic accounts and field sales.
“Joe brings a deep understanding of the advisor landscape, and a proven ability to build strong commercial partnerships across the travel industry,” said DaSilva in a media statement. “His diverse experience from tour to technology make him an exceptional addition to our leadership team and his appointment reflects our continued investment in the travel advisor channel.”
Added Robinson: “TTC Tour Brands has an unmatched portfolio, but what really drew me to this role is the opportunity to champion the travel advisor community. As the landscape evolves, advisors need more than just great products, they need frictionless tools, real-time data, and a partner that fiercely protects their business. My immediate priority is to listen to our partners, back our sales team heavily, and ensure we are delivering the easiest, most profitable booking experience in the industry.”
Robinson has more than two decades of travel industry experience spanning guided vacations, experiential travel and travel technology. Most recently, he served as President & CEO of smarTours, and prior to that was Managing Director for North America & Oceania at Indie Campers. He’s also held senior leadership roles at RocketRez and Big Bus Tours and he began his career in the advisor channel with Intrepid Travel.
