Orlando Ashford, president of Holland America, has announced that he will be leaving the company at the end of May. Ashford, who heads the premium cruise line within the Carnival Corporation family of brands, has been at the company since November 2014.
Ashford oversaw Holland America Line’s sales and marketing, revenue management, deployment and itinerary planning, public relations, hotel operations and strategy.
Stein Kruse, Group CEO of Holland America Group and Carnival UK, said in a press release statement, “His unique background as an innovator and global leader in human resources was highly respected in our organization and his dynamism will be greatly missed.”
“Today, a global pandemic has impacted our industry in ways that are completely unprecedented,” said Ashford in a statement. “However, I believe it is human nature to travel and explore new places and cultures and meet new people. I have no doubt that Holland America Line will thrive again soon, and its guests will be ready when cruise operations resume. I look forward to being one of the first to sail.”
This news comes on the same day that it was announced Rick Meadows would be leaving Seabourn.