Norwegian Cruise Line Holdings Ltd. (NCLH) has announced a leadership change to spearhead its multibillion-dollar fleet expansion for its ultra-premium and luxury cruise brands. Effective Feb. 17, 2025, Jason Montague will step into the role of Chief Luxury Officer for NCLH, overseeing both Regent Seven Seas Cruises and Oceania Cruises.
This strategic move aligns with NCLH’s Charting the Course strategy, which includes an ambitious plan to add five new ships to its upscale brands’ fleets and refurbish nearly all existing vessels. The company aims to significantly increase its presence in the ultra-premium and luxury markets over the next five years.
Oceania Cruises will welcome three new ships through 2029, starting with Allura later this year. The brand will also refurbish its ships, Marina and Riviera, in 2026 and 2027, respectively. Regent Seven Seas Cruises will add two new vessels through 2029 and plans to upgrade Seven Seas Mariner and Seven Seas Voyager in 2025 and 2026.
NCLH’s New Leadership
“With over 20 years of expertise in luxury hospitality and a strong track record of driving excellence, Jason brings exceptional strategic expertise to our company and to our executive team,” said Harry Sommer, president and CEO at Norwegian Cruise Line Holdings, in a press statement. “Having already led Oceania Cruises and Regent Seven Seas Cruises in the past, Jason is uniquely positioned to shape their future. His unwavering passion for these brands, coupled with his financial acumen, alignment with our corporate culture and strong focus on executing our Charting the Course strategy, make him the ideal leader for this next phase of growth. Jason is ready to hit the ground running from day one, and I am confident his leadership will propel our brands forward, setting new standards in upscale travel.”
Montague brings a wealth of experience to his new role. He previously served as a Special Advisor to NCLH for two years after leading Regent Seven Seas Cruises as President and Chief Executive Officer until 2022. His extensive background includes overseeing the launch of Sirena for Oceania Cruises and Seven Seas Explorer for Regent Seven Seas Cruises.
Before NCLH acquired Prestige, Montague held key positions, including Chief Financial Officer and Executive Vice President. He played a crucial role in launching Oceania Cruises, managing the purchase of its initial R-class vessels, and acquiring Regent Seven Seas Cruises. Montague’s financial acumen was instrumental in securing investment from Apollo Global Management and leading the financing and delivery of Oceania Cruises’ ships Marina and Riviera.
“I am deeply honored to once again lead Regent Seven Seas Cruises and collaborate with Frank in leading Oceania Cruises,” said Montague in a press statement. “This is an exciting time for these two award-winning brands, as we are ready to execute on our commitment to delivering sophisticated mid-sized, upscale and luxurious ships with elegant designs and state-of-the-art offerings. Also, the passion and exceptional talent of team members across each brand, both shoreside and shipside, are a true inspiration. I am confident we will set new standards and create unforgettable experiences for our guests.”
Frank A. Del Rio, the current President of Oceania Cruises and an industry veteran, will report to Montague in this new structure. Andrea DeMarco, who has served as the President of Regent Seven Seas Cruises, will step down after March 4, 2025. DeMarco’s leadership has been crucial in developing a new brand strategy for Regent, setting the stage for a promising 2025.
For more information, visit nclltd.com.
