ALG Vacations (ALGV) has announced a comprehensive brand architecture redesign that coincides with milestone anniversaries—Apple Vacations at 55 years and Travel Impressions and Funjet Vacations at 50 years.
“As a company rooted in excellence, we are always looking for ways to improve—ensuring that our brands not only remain strong but also make it easier for travel advisors to do what they do best,” said Jacki Marks, Global Head of Trade Brands, in a press statement. “By refining our brand identities, we’re enhancing recognizability, providing clarity in the marketplace, and reinforcing traveler trust by helping advisors confidently match the right brand to the right client.”
ALGV’s Redesign Details
The redesign strategically differentiates ALGV from its individual brands, positioning each as a unique vacation solution catering to distinct traveler preferences. This approach clarifies the company’s structure, emphasizing ALGV as the comprehensive service and expertise provider behind these specialized brands.
Apple Vacations’ iconic logo has been modernized while preserving its marketplace recognition. Travel Impressions introduces a refined color palette that communicates luxury and premium offerings. Blue Sky Tours is expanding its geographical focus beyond Hawaii and the South Pacific to encompass a broader range of global beach destinations.
A critical aspect of the redesign is accessibility. All new logos meet ADA compliance standards, reflecting ALGV’s commitment to inclusive travel planning. This approach ensures that marketing materials are clear, readable and welcoming to all potential travelers.
The visual identity update responds to evolving traveler demographics and preferences. By aligning each brand’s visual representation more closely with its unique product experience, ALGV aims to build stronger trust and recognition among consumers and travel advisors.
“Our team took inspiration from all corners of design—far beyond travel—to create a fresh, yet timeless look that reflects and emotion behind each brand,” said Anna Maria Addesso, Vice President of Marketing, in a press statement. “This new architecture also allows us to be more agile in how we visually communicate the connection between our brands and ALGV, ensuring a seamless and intuitive experience for advisors and travelers alike.”
The rollout begins immediately across key platforms, with additional details about ALGV360° and Blue Sky Tours expected in fall 2025. Travel advisors seeking comprehensive details about the brand refresh will have access to additional resources through ALGV’s professional communication channels.
For more information, visit algvacations.com.
