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The U.S. Travel Association’s Let’s Go There campaign is aimed at encouraging Americans to make plans to travel.

Travel advisors can download the Let’s Go There toolkit to download images, graphics, sample copy for multiple communication channels and more to inspire travelers to plan and book future travel.

Developed by the Let’s Go There Coalition, sharing materials will add to the collective strength of the entire travel industry.

The Let’s Go There Coalition has roots in the successful campaign that rallied all segments of America’s travel industry to prepare health and safety travel guidance to combat the spread of COVID-19. The Let’s Go There campaign’s mission is to encourage Americans to dream about and plan a domestic travel experience whenever it may be possible to safely do so, in light of COVID-19 challenges.

Under U.S. Travel Association’s leadership, the Coalition is comprised of travel businesses, destinations and organizations that support the recovery of America’s travel industry and align with campaign efforts to get our industry back up on its feet.

There are currently 75 members of the coalition behind the campaign, which include airlines like Delta and hotel chains like Marriott International.

More information on the campaign can be found at or on social media using the hashtag #LetsMakePlans.

This story originally appeared in sister publication Prevue. For more inspirational stories about future travel, go to #AmazingDaysAhead.