Independent by Liberty Travel (ILT) is supporting its growing base of travel advisors with the launch of personalized, customizable websites for all.

With this new offering, independent travel advisors will be able to brand their sites in a way that best reflects their agency, without managing or updating the backend or product-related content. Highlights of the new ILT advisor sites include:

  • Customized homepage with advisor branding and headshots
  • Agency details, social media icons and agency specific domain
  • A variety of website templates and color palette options to reflect the advisor’s personal brand
  • Hassle-free upkeep with site management and content updates handled by ILT
  • Mobile responsiveness that makes each website visible and interactive on all devices

“We strive to provide our independent advisors with all of the products and tools necessary to make their jobs as turnkey and seamless as possible. A website in today’s travel shopping environment is on the top of the priority list for ways for us to support our team and maximize visibility,” said James N. Bovino, general manager of Independent by Liberty Travel, in press materials. “Getting bogged down in the process, the tech and the minutia of details stands in the way of client service and selling. We have delivered a website solution that is personalized and reflective of their brand, while void of any of the backend work, which they can leave to us to manage.”

The websites are user-friendly, easy to navigate, and all travel content is automatically updated by ILT.  Suppliers, content, specials and promotions are all handled and continually refreshed on behalf of travel advisors, meaning no maintenance is required. Tabs include home, cruise, river cruises, vacation packages, touring, destination guides, digital brochure racks, travel resources and more. There is robust content from 100 cruise, tour, wholesaler, resorts and day-trip suppliers. The site is regularly infused with promotional offers, ILT exclusives and specials. Search options are also available on multiple pages, making it easier for consumers to browse and shop.

For more information, visit For updates on new advisor tools and programs, click here.