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Luxury travel consortium Ensemble has added new partnerships and member programs that include launching a new preferred partnership with cruise line Crystal, a strategic relationship with Tully Luxury Travel, and Luxe Circles, its second member community.

“In today’s world, redefining luxury is about more than mere opulence; it’s about personalization, exclusivity, and authenticity,” said Michael Johnson, president, in a press statement. “Modern luxury is not one-size-fits-all, but a tailor-made experience that resonates with individual desires and values. It’s a seamless blend of comfort, innovation, and meaningful experiences that transcend traditional definitions. As we update and modernize our understanding of luxury, we are committed to offering choices that go beyond elevating standards but lead to unique, memorable experiences that are as diverse as our members’ clients themselves.”

Big News for Ensemble Consortium Members

Ensemble-member clients booked on a Crystal cruise will find a new onboard amenity program waiting for them, as well as sailings hosted by Ensemble plus access to travel advisor reduced rate voyages so they can experience a Crystal cruise for themselves. In recognition of this new partnership, Ensemble has named Crystal its Partner of the Month, offering advisors training webinars, enhanced marketing initiatives and other benefits such as a contest to win a free trip on Crystal for bookings made in January. Of note: There will be even more opportunities to book Crystal in the future, as the line is currently building four new ships, two ocean liners and two expedition vessels.

Tully Luxury Travel has committed to Ensemble as a consortium partner, pointing to its emergence as a leading travel partner. “At Tully Luxury Travel, we pride ourselves on offering our clients the very best travel experiences possible,” said Mary Jean Tully, founder and CEO of Tully Luxury Travel. “We have always been able to differentiate ourselves in the marketplace with our exceptional service and access via our coveted travel partner relationships. As a member of Ensemble, we look forward to being able to further strengthen those relationships, forge new ones, and, by extension, be able to offer richer and more memorable luxury travel experiences to our global clientele.”

Last but not least, Ensemble continues its legacy of creating a strong community by launching the new Luxe Circle, part of the Circles groups inaugurated in 2023 for members selling or looking to increase adventure travel sales. The new group focuses on luxury sector members along with a group of Rising Stars, those who are looking to grow their luxury business with an eye on enrichment, authenticity and exclusivity so as to provide client enrichment. There are plans to expand the Circles communities to include advisors who specialize in destination weddings and honeymoons (Celebrations), travel for the LCBTQ+ community (Pride), and family travel.

Part of Ensemble’s expansion into the luxury space includes the strategic partnership with the Jamaica Tourist Board announced last year in September that focuses on that destination’s high-end tourism products. Travel advisors will find exclusive training programs and marketing materials on the topic, as well as opportunities to participate in curated FAM trips to the island. Of note is the fact the brand completely overhauled itself over the past year and half, launching new marketing programs, print and digital publications, enhancing training and development programs, new hotel and DMC programs, and much more.

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