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Big Five Tours & Expeditions (Big Five) has announced a co-branded website geared to travel advisors.

Working with Approach Guides’ Copilot program, Big Five’s existing website is dynamically transformed for each travel advisor (via their unique “insider” url), creating a co-branded advisor experience and providing valuable analytics and tracking. The travel advisor’s logo and contact information is dynamically injected as a header. Furthermore, all direct booking buttons and links are hidden so all leads go directly to the travel advisor and any website updates made are immediately visible on advisors’ websites too.

“We have been working on creating dynamic content for our advisor partners to use with immediate effect for years now. We made great progress, however we seem to have the perfect fit now in adding the co-branding feature to our site for our advisor partners to have access to every blog, video, tour, and photo we add,” said Ashish Sanghrajka, president of Big Five Tours & Expeditions, in a press release statement. “We cannot wait to integrate this feature and are honored to be the very first in the market to do this from the tour provider side,” he concluded.

Cathy McDonald, a Virtuoso-affiliated travel advisor with Immersive Travel Experiences, an affiliate of Trevello Travel Group in Halifax, NS Canada, had this to say about the co-branded site: “My clients love the videos and blog posts Ashish and his team create and with the co-branded Big Five website. I can now promote it more broadly on my website, in e-mail marketing and on social media, knowing any inquiries will come directly to me.”

Added Jennifer Raezer, CMO of Approach Guides, “Featuring world-class videos and insights, Big Five’s website is a treasure trove for adventurous travelers wanting to get to know destinations throughout the world. Now, advisors can link directly to this multimedia content, while keeping their clients in their own branded environment, complete with their contact information and built-in lead generation. It’s a high-impact way to inspire their clients and boost conversion.”

Advisors, take note: There are no registration forms and no passwords to remember. All you need to do is enter your e-mail address and you’ve got a site that you can brand with your name, phone number and logo.

For more information, visit