VisitEngland has launched an online business-to-business platform to help you reach tourism business in England.

The new platform, Tourism Exchange Great Britain (TXGB) enables suppliers to connect to multiple international distributors as a one-stop-shop for English tourism suppliers including accommodation providers, visitor attractions and experiences.

“TXGB will drive bookings for the hundreds of thousands of tourism businesses in England by making it easier for them to access new markets and ultimately more customers,” says Carol Dray, VisitEngland’s commercial director.

TXGB will simplify the process for business who want to connect to multiple distributor channels. By linking to tourism suppliers’ booking systems, TXGB feeds live availability and pricing, as well as product descriptions, images, and relevant content into national and international distributors such as, Ctrip and Expedia.

Suppliers can select as many distributors as they want by agreeing to the respective terms, conditions, and fees. The platform also gives suppliers access to booking data and sales analytics, which allows business to identify trends across all distribution channels. For those business that do not have a booking system, or booking pages on their site, TXGB can also help get them up and running.

Distributors will benefit from having access to a wide range of England tourism products, an easy connection either via TXGB’s free of charge white label tools, which are pre-set or they can develop a connection via an open API, which links the online systems of suppliers and distributors seamlessly, which allows for a full customization of pages. TXBG also provides 24/7 e-mail and phone support for both suppliers and distributors.

TXGB can also be used by destinations across England who can become distributors, making all tourism products within their destination available to distributors in one place.

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