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Wyndham Hotels & Resorts and Playa Hotels & Resorts announced today the launch of a new all-inclusive resort brand, Wyndham Alltra.

The announcement marks Wyndham’s 22nd brand and its first dedicated entirely to the all-inclusive segment. In conjunction with the brand launch, Wyndham begins a strategic alliance with Playa Hotels & Resorts.

“Today’s announcement combines Wyndham’s robust distribution capabilities and award-winning loyalty program with our highly acclaimed all-inclusive expertise. Together, we are launching a new experience in the upper-midscale resort segment to reach more first-time all-inclusive guests,” said Bruce Wardinski, chairman and chief executive officer, Playa Hotels & Resorts, in a press release statement.

The new brand’s name “Alltra” comes from the brand promise of “All-Inclusive Travel for All,” keeping with Wyndham’s mission of delivering experiences to the everyday traveler. Wyndham Alltra creates an all-inclusive resort experience that is distinct to the upper-midscale segment, offering upscale food and beverage, services, amenities and activities with a local flavor. The brand will feature both family-friendly and adults-only resorts in the Caribbean and other resort destinations.

The first two resorts to debut under the Wyndham Alltra brand are Playa’s 458-guestroom Wyndham Alltra Cancun located in the Hotel Zone featuring 10 upscale restaurants, bars, lounges and pools, and the 287-guestroom Wyndham Alltra Playa del Carmen in Playa Del Carmen featuring unlimited gourmet dining just steps from Fifth Avenue with its bars, restaurants and high-end shops. Currently undergoing renovations, both resorts remain open and are scheduled to complete renovations and become Wyndham Alltra resorts by December 2021. The two resorts will mark the first of many properties to be developed under the strategic alliance between Wyndham and Playa in the upper-midscale, all-inclusive resort sector in the Caribbean and Mexico that Playa currently operates in.

“Wyndham Alltra will introduce many of our over 150 million annual guests to our first all-inclusive brand,” said Geoffrey A. Ballotti, president and chief executive officer of Wyndham Hotels & Resorts, in a press release statement. “Partnering with a leading owner, operator and developer of all-inclusive resorts in prime beachfront locations, will create immediate access for our customers and our over 80 million Wyndham Rewards members to a fabulous, all-inclusive guest experience—members who will be able to redeem their Wyndham Rewards points for a new all-inclusive vacation experience at Wyndham Alltra resorts, and earn points for their stays.”

Wyndham Alltra is designed to make it easier for the everyday traveler to find all-inclusive hotel experiences outside of the current upscale and luxury options.

Wyndham Rewards members who make a reservation between Oct. 6 and Nov. 30, 2021 and complete their stay by Jan. 18, 2022 will enjoy a complimentary upgrade during their stay including a choice of either a 50-minute spa experience, beach cabana or other other on property experiences.

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