Tru by Hilton Criciuma Opens in Brazil

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Tru by Hilton Criciuma
Tru by Hilton Criciuma.

Tru by Hilton announces the opening of its first property in Brazil, Tru by Hilton Criciuma, which is also the brand’s first property in the Caribbean and Latin America.

The hotel is located in one of the city’s most trendy areas, close to Parque das Nacoes Cincinato Naspolini, and minutes from Criciuma’s city center.

“Tru by Hilton’s exponential growth is proof that the brand’s appeal and keen focus on what travelers want the most translates into any market,” said Talene Staab, global brand head, Tru by Hilton, in a press statement. “Tailored to meet the needs of the region, Tru by Hilton Criciuma includes elements of our new innovative Caribbean and Latin America prototype. Tru’s easy and efficient-to-build prototype has made the brand a favorite of owners, and we are thrilled to start a new chapter in the brand’s history with this milestone opening.”

“Tripling Hilton’s footprint in Brazil in the last five years is a testament to our philosophy of bringing the right brand, to the right place, at the right time,” said Juan Corvinos, senior vice president of development, architecture and construction, Caribbean and Latin America, Hilton, in press materials. “As we celebrate the opening of our 12th Hilton-branded hotel in Brazil, we reinforce our commitment to growing our portfolio in the region hand-in-hand with owners sharing our long-term vision.”

The 154-room Tru by Hilton Criciuma features comfortable beds; smaller, more efficiently designed rooms; large bathrooms with premium bath amenities; and top-rate in-room entertainment. The lobby includes areas for guests to work, play games, eat and lounge—and travelers can enjoy the brand’s complimentary build-your-own “Top It” breakfast bar with healthy, sweet and savory items, along with a 24/7 “Eat. & Sip.” market with gourmet snacks and drinks. The hotel experience is enabled by technology including free WiFi, remote printing, lobby tablets and accessibility to outlets everywhere to plug in. Additionally, Tru by Hilton properties offer fitness centers that leverage the latest fitness trends which may include barre, free weights, cardio and flexibility gear.

With more than 210 open hotels welcoming travelers and more than 240 in the pipeline, Tru by Hilton will continue its expansion in the Caribbean and Latin America with the opening of Tru by Hilton Monterrey Fundidora in Mexico in late 2022, Tru by Hilton Chapeco in Brazil in 2023, Tru by Hilton Punta Cana in the Dominican Republic and Tru by Hilton San Jose Airport, Costa Rica in 2024 and Tru by Hilton San Juan Condado in Puerto Rico in 2025.

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