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Apple Leisure Group (ALG) is expanding with new resort brands, new hotels in development, and a new travel distribution channel.

ALG announced they have 12 new resorts in development in seven locations across Mexico, the Caribbean and Europe, plus it’s launching two resort brands—Amigo Hotels & Resorts and Reflect Resorts & Spas.

This past May, the company announced that it will bring Secrets Resorts & Spas and Dreams Resorts and Spas to Europe. In addition, the company is creating Amigo Hotels & Resorts, a new three-star, all-inclusive resort brand that will cater to families and couples. This new brand will launch in markets across Europe.

Apple leisure group
Guests enjoying the Jacuzzi at Secrets Resorts and Spas. (Photo courtesy of AMResorts.)

Last month AMResorts and Grupo Hotelier Santa Fe announced the signing of a strategic alliance where AMResorts’ new brand, Reflect Resorts & Spas and Krystal Grand will partner with resorts in Cancun, Los Cabus, and Nuevo Vallarta. ALG has also signed for a new Secrets Resorts and Spas in St. Martin.

ALG and Mark Travel Corporation recently signed an agreement to join forces to create an integrated leisure travel and technology solutions company. In turn, the ALG Distribution department was renamed to ALG Vacations.

For more information, visit For more on Secrets Resort opening in St. Martin, click here