Centered around the concept of Pangea—which millions of years ago was a single and connected supercontinent—Turkish Airlines’ new global ad campaign hopes to inspire travelers to reconnect…with their loved ones and with destinations around the world.
The airline’s global advertising campaign, which stars Morgan Freeman—and that soothing baritone voice of his—and spills over with inspiring imagery, debuted online today and will air this weekend during the second quarter of Super Bowl LVI.
The campaign’s concept pays homage to Turkish Airlines’ extensive connectivity as the global carrier that flies to more countries than any other airline, offering a “We are all connected” message. Through this new campaign, the carrier is communicating its objective to “make far feel close” and “bring there to here.”
“Travelers are increasingly hopeful and enthusiastic to safely explore new destinations or reunite with loved ones,” said Prof. Dr. Ahmet Bolat, Turkish Airlines’ chairman of the board and the executive committee, in a press release statement, “and as a leading global airline, we hope to spark inspiration and instill confidence as we strive to reconnect the world.”
The Turkish Airlines’ 30-second commercial can be viewed here and the 60-second here.
Earlier this year, we reached out to Turkish Airlines to get the pulse on goings-on at the airline:
What does 2022 look like for Turkish Airlines?In 2022, Turkish Airlines will continue to provide top-notch service, prioritize health and safety and expand its network, opening two new U.S. gateways in Seattle and Detroit. Turkish Airlines aims to increase our scheduled capacity in the Americas above 2019 levels, with additional frequency increases at our existing destinations and new destinations.
What new routes/refurbishments should travel advisors keep top of mind?
Turkish Airlines added its 11th U.S. gateway, Dallas Fort Worth International Airport, in September 2021. In addition, two new US gateways will open this year—Seattle on May 2, 2022 and Detroit later this year. In addition, Turkish Airlines continues to expand its fleet—we are in the ninth place in terms of fleet size among global air passenger carriers. In 2022, we will also acquire a total of 19 aircraft, 10 wide body and nine narrow body.
Why should travel advisors choose Turkish Airlines for their clients? Turkish Airlines is one of the world’s leading airlines, flying to more countries than any other and offering a premium traveling experience including world-class service, award-winning cuisine and world-famous Turkish hospitality. With its centrally located hub at the new Istanbul Airport, scheduled to be the world’s largest upon completion, Turkish Airlines flies to 329 destinations in 128 countries spanning five continents, and is strategically positioned to connect to more than 60 destinations within a 3-hour flight from Istanbul. Turkish Airlines also has 11 U.S. gateways—New York, Newark, Washington D.C., Los Angeles, Boston, Miami, Chicago, Dallas, Houston, San Francisco, Atlanta—and soon Seattle and Detroit.
With new flight routes and recently re-instated onboard services, health and safety continue to be the airline’s utmost priority. Turkish Airlines was awarded the highest “Diamond” level status by APEX (Airline Passenger Experience Association) Health Safety, powered by SimpliFlying, for the airline’s continued efforts in ensuring the highest standards of cleanliness and sanitation, which was deemed worthy of less than 10 airlines. Turkish Airlines was also awarded the first-ever APEX World Class Award in 2021, which evaluates airlines on health, safety, sustainability and guest experience, and has ranked as a 5-Star Global Airline by APEX since 2017.
What silver lining do you think has come out of the pandemic in regard to travel & tourism?
One silver lining that has come out of the pandemic is recognizing the unique connections travel and tourism cultivate—whether it’s with employees, family, friends or other travelers. We believe Turkish Airlines’ most important assets are our colleagues and hospitality. We consider ourselves a large family of approximately 60,000 members. Our employees’ utmost performance and loyalty to the brand in these unprecedented times enabled us to be the most successful airline in terms of passenger satisfaction, load factor and financial results.
How do you think flying has changed for the good as a consequence of the pandemic?
There are a few elements of flying that have resulted from the pandemic. Of course, there is a definite need to consistently innovate health and cleanliness measures, and creative approaches to utilization. Flexibility will also be a key factor. Consumers will seek airlines with flexibility change or cancelation policies. Consumers may reconsider past brand loyalty and look into other airlines that offer the best travel experience with hygiene and flexibility being a top factor.
For more information, visit turkishairlines.com.
