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Tourism Switzerland and TTC Tour Brands are expanding their ongoing partnership with their new Swisstainable Global Fam for top travel advisors from around the world. This is an experience beyond the usual FAM, so you will need to apply for the chance to explore the offerings from Trafalgar, Costsaver, Insight Vacations and Luxury Gold that come together to showcase their best in Switzerland. You’ll also be immersing yourself in each brand’s MAKE TRAVEL MATTER Experiences, so you can go back home and sell the country’s sustainable travel options to your clients, the so-called Swisstainable side of Switzerland.

“We’re looking forward to continuing our partnership with Tourism Switzerland and having the opportunity to give top advisors first-hand experience with our products in Switzerland,” said Melissa DaSilva, president of TTC Tour Brands, North America, in a press statement. “Sustainable travel is extremely important to our brands. By showcasing some of our key MAKE TRAVEL MATTER Experiences, we hope the advisors on this trip will learn what makes this an important aspect of the travel experience with TTC Tour Brands.”

TTC Tour Brands Swisstainable FAM Itinerary

If you’re interested in applying, the 7-day itinerary departs on July 22, 2023, and stops in some of Switzerland’s premier destinations: Lucerne, St. Moritz, Zermatt and Geneva. This is your chance to indulge in exclusive experiences such as Trafalgar’s Be My Guest dinner in Kussnacht to a Costsaver Choice Optional Experience on a funicular railway and Cabrio cable car to summit Mount Stanserhorn. Insight Vacations joins in with a VIP dinner served with a side of 360º panoramic views at Drehrestaurant Rondorama, and Luxury Gold will take you on a hike through the jaw-dropping scenery of the Swiss Alps accompanied, of course, by a local expert, plus a ride on the Glacier Express from St. Moritz to Zermatt and much more.

The FAM includes MAKE TRAVEL MATTER experiences to bolster your sustainability credits, such as a visit to the Swiss Transportation Museum for an interactive sustainability tour, and, in Lake Geneva, a tasting and lunch to delve into the Swiss wine ecosystem, both courtesy of Luxury Gold.

Your accommodations during the FAM are a luxurious extension of those offered by the tour operator brands—think Astoria Hotel in Lucerne and Grand Hotel des Bains Kempinski in St. Moritz. The experience will wrap up in Geneva with a gala dinner with live entertainment and giveaways, and you will be accompanied by TTC Tour Brands CEO Gavin Tollman and representatives from Tourism Switzerland so you can learn more about the companies’ initiatives.

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