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Family travel is about family bonding, creating memories that will enrich the lives of the travelers for years to come—from the littlest ones in the family to the grandparents. No wonder recent years have seen the meteoric rise of multi-gen travel, whose focus, according to Pilar Arizmendi-Stewart, Palladium Hotel Group’s v.p. of sales & marketing, the Americas, “is having shared experiences that foster the opportunity for family bonding.” She n[wpdreams_asp_settings id=1]otes that multi-gen travel brings all of the family members together, even before they set off on vacation. “Parents and grandparents are turning to the younger generations to assist in the destination selection and itinerary planning process. Getting the kids involved and excited about traveling, learning and sharing these experiences as a family is a critical component.”

Arizmendi-Stewart adds that “today’s parents and grandparents have likely traveled and feel empowered to establish and foster a love of travel in their younger generations. In addition, a shift toward healthier life choices has resulted in more physically fit older generations that are eager to spend quality time with the kids.” She adds that it’s essential for “today’s family travel plans to include not only a beautiful white-sand beach, but also interesting and engaging activities.”

Traditionally, multi-gen vacations were the “result,” Arizmendi-Stewart says, “of specific family occasions…today, the shared aspiration to visit a particular destination is leading the discussion toward interesting locations, unique activities and family-friendly hospitality brands.”

Extremely knowledgeable and well-traveled consumers have an invaluable resource in travel advisors who can offer insider tips. Travel advisors provide clients with unparalleled peace of mind and are a brand’s best ambassador.
—Pilar Arizmendi-Stewart,Palladium Hotel Group’s V.P. of Sales & Marketing, the Americas

Palladium Hotel Group, which is celebrating its 50th anniversary, makes it a point, says Arizmendi-Stewart, to cater to all members of a family, which generally vary in size, travel interest and age range. For example, the oceanfront Grand Palladium Bavaro Suites Resort & Spa, Grand Palladium Palace Resort, Spa & Casino, and Grand Palladium Punta Cana Resort & Spa (all located in Punta Cana, Dominican Republic), points out Arizmendi-Stewart, are designed for families, while TRS Turquesa Hotel (also located in Punta Cana) offers a luxury, adults-only setting as well as access to all of the services and facilities of the neighboring Grand Palladium Hotels & Resorts. “By providing both shared and exclusive areas and activities for all ages,” she says, “our resort complex in Punta Cana offers the ability to spend quality time together as a family, yet still provides areas to enjoy personal time.” Additionally, the hotel group has a Family Selection premium program at Grand Palladium Vallarta Resort & Spa and Grand Palladium Costa Mujeres Resort & Spa that is designed to give families a more exclusive vacation experience.

So, she adds, “whether it’s a family, multi-gen or skip-gen trip, our goal is to provide dedicated spaces and activities that carve out intentional quality time with the kids, grandkids and great-grandkids. We strive to achieve a well-defined product identity allowing for a personalized vacation experience for all of our guests both young and mature.”

For the full Q&A with Palladium Hotel Group’s v.p. of marketing and sales, visit

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