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Luxe Hotels’ first branded property in New York City has opened in Manhattan’s NoMad neighborhood. Luxe Life Hotel is a 98-room boutique hotel housed in the former headquarters of Life Magazine. From its prohibition-era bar to an art collection from local artists, the pet-friendly hotel pays homage to artists, writers, and other creatives who lived and worked in the building. The property also features a signature destination restaurant, The Marilyn, serving modern American cuisine with a twist.

“We are elated to bring Luxe Hotels’ casual luxury to guests in New York,” said Efrem Harkham, Luxe Hotels chairman and CEO in a statement. “Travelers will find exceptional service, as well as value and comfort when they stay at Luxe Life, plus the opportunity to stay in a landmark building with an incredible legacy.”

John Ames Mitchell, founder and former editor of the iconic magazine, moved his company’s operations to 19 West 31st Street upon the building’s completion in 1895. The magazine’s famed artists, writers, and creative staff lived in the apartments above their shared offices – the first “co-working” space of the era.

The rumored Prohibition speakeasy bar for staffers of the magazine will be brought back to life in the hotel’s basement. Coming this summer, the speakeasy will feature craft cocktails and a selection of fine beer and wine.

The Luxe Hotel brand is on the move. Rose Garden Palace Hotel in Rome rebranded to Luxe Rose Garden Roma and is now the first Luxe in Europe. In addition, the company’s flagship in Beverly Hills, Luxe Rodeo Drive Hotel, will complete a renovation this spring. The brand’s other hotels include Luxe Sunset Boulevard Hotel in the Brentwood neighborhood of Los Angeles and Luxe City Center Hotel in the heart of Downtown Los Angeles.

Click here for more information on Luxe Life Hotel. For an update on other New York City hotels, click here and here.