Social Media Strategies for Client Engagement

Social Media Strategies for Client Engagement

Your social media presence can be more than just a marketing tool—it can be a powerful driver of client loyalty and new business. In this session, discover how to create content that connects, inspires, and converts followers into loyal travelers. Learn from industry pros how to use storytelling, trends, and analytics to strengthen your online community and keep clients coming back for more.

You’ll learn how to:

• Build authentic engagement that drives real results
• Use video, reels, and trending content to boost visibility
• Create a posting strategy that converts followers into clients
• Leverage analytics to understand what truly resonates with your audience

Featured Speakers:

Lauren Doyle
President & Senior Travel Advisor
The Travel Mechanic

Lauren Doyle is President of The Travel Mechanic, a family-owned travel agency where she joined in 2012. A former teacher turned travel entrepreneur, Lauren combines her love of travel, storytelling, and education to connect with clients both online and around the world. Through social media, she shares authentic travel experiences, family adventures, and industry insights that inspire travelers and build lasting relationships. When she’s not helping clients plan their next trip, she’s mentoring the next generation of travel advisors and exploring the world with her husband and two favorite travel besties—her girls!

Jason Poole
Owner & Travel Advisor
Cruise Planners

Jason Poole owns a Cruise Planners franchise in Nashville, Tennessee, and has spent 11 years in the travel business. He focuses on ocean and river cruises, luxury hotels, and expedition travel, and he has built much of his client base through social media.

You can find him as @jasonpooletravel, where he posts regularly and treats his social channels as an extension of his business. Jason has learned what gets people to stop scrolling, what turns a follower into a booking, and what is honestly just a waste of time. In this session he shares what has worked for him so other advisors can put it to use.

Ashley Neely
Travel Advisor
Adventure by Ashley with Come and See Travel

Adventure by Ashley is owned and operated by Ashley Neely, a professional Travel Advisor, partnered with Come and See Travel. We create authentic and one of a kind adventures for our clients – whether that is Europe, Australia, theme parks, honeymoons, destination weddings, or whatever your heart is dreaming of – we can make it happen. We make the planning process simple, personal, and seamless for you. Social media has changed my business entirely! It not only brings my new clients but it has connected me to so many fellow advisors where we have a network of support.