Signature Travel Network has launched a substantial subsidy program that reduces American Society of Travel Advisors (ASTA) membership fees for its independent contractors by 60 percent. This strategic initiative establishes a $99 annual ASTA membership rate for qualifying ICs, representing a $148 reduction from standard pricing.
“At Signature, we’ve always believed in the power of community and the importance of supporting the professionals who make this industry what it is,” said Alex Sharpe, President & CEO of Signature Travel Network, in a press statement. “By joining ASTA, our independent contractors aren’t just investing in their own business, they’re helping protect and shape the future of our entire industry. This subsidized membership rate is our way of removing barriers and encouraging every Signature member to stand with ASTA in supporting the travel advisor community we all value so deeply.”
A Signature Boost
The program creates an affordable pathway for travel entrepreneurs affiliated with Signature member agencies to access ASTA’s comprehensive suite of professional resources. While all Signature agency members currently maintain ASTA membership, this program extends those benefits throughout their IC networks at significantly reduced costs.
This strategic investment by Signature opens doors for independent contractors to access ASTA’s full spectrum of professional advantages—from targeted educational resources and certification programs to valuable consumer leads through VeriVacation.com—while simultaneously aligning them with travel’s most respected professional organization.
For independent contractors, an ASTA membership delivers multiple business advantages beyond pure professional credibility. Members gain access to specialized educational platforms, networking channels with industry decision-makers, dedicated business resources and professional development opportunities, including the Verified Travel Advisor certification program.
The consumer-facing VeriVacation.com platform represents another significant benefit, directing potential clients specifically to ASTA-affiliated travel professionals. This lead generation mechanism provides participating advisors with valuable business development opportunities through an established industry verification system.
The discounted rate applies to both new memberships and renewals for the 2025 membership year, creating immediate opportunities for advisors to enhance their professional credentials and business resources.
For more information, visit signaturetravelnetwork.com.
