Scenic Group (Scenic Luxury Cruises & Tours and Emerald Cruises & Tours) has launched a unique Wine Group Program. This initiative is tailored for wine aficionados, offering curated group journeys that integrate cultural and gastronomic experiences with premium wine tastings. The program is available on all Scenic and Emerald itineraries, spanning Europe’s renowned rivers and stunning yacht destinations globally, offering groups exclusive amenities and customizable perks.
“Wine and travel have always gone hand-in-hand, and this program creates the perfect platform for groups to enjoy immersive tastings, private dining and seamless wine logistics while sailing through the world’s most celebrated regions,” said Ken Muskat, President of Scenic Group, USA/LATAM. “With demand for culinary- and wine-themed travel on the rise, we are thrilled to bring this program to our travel advisors, who are sourcing clients from the U.S. and Latin America sailing on our ships around the globe, and offering unique opportunities for travelers to indulge in their passion for wine together.”
Cheers to Scenic Travel
The program features a flexible, two-tiered benefits structure, catering to groups starting from eight staterooms (16 guests):
Tier 1 (8 staterooms / 16 guests minimum)
- Private wine tasting sessions
- Exclusive wine pairing dinner for the group
- Up to $1,000 credit for wine shipping costs
- Savings of $200 per person and commissions starting at 15 percent
Tier 2 (17 staterooms / 34 guests minimum)
- Private wine tasting sessions
- Exclusive wine pairing dinner for the group
- Private Scenic Freechoice excursion (Scenic River Cruises only)
- Complimentary Wine Host Suite in category C suite on River cruises, category B on Emerald Yachts, and category DA on Scenic Yachts, along with accelerated tour conductor earnings
- Up to $2,000 credit for wine shipping costs
- Savings of $200 per person and commissions starting at 15 percent
Of note: Scenic Group simplifies group planning by offering support for wine shipping logistics through approved partners. This facilitates seamless shipment coordination, enhancing the onboard experience with curated wine selections. Group savings and commission benefits can be combined with Scenic Select and Emerald Exclusive offers, loyalty programs and future travel credits.
The Wine Group Program applies to new group agreements signed from July 1, 2025, through June 30, 2026. Bookings are open for both the U.S. and Latin American markets.
For more information, visit scenicusa.com.
