Sandals Resorts has launched its largest discount promo of the year—the Black Friday in July sale—on Caribbean getaways. The adults-only, all-inclusive resort collection is offering up to $1,850 in combined credits across its 17 beachfront properties throughout the Caribbean.
“What started as a retail trend has quickly become a moment people look forward to—an excuse to treat themselves in the middle of the year,” said Ali Huber, Senior Communications Manager at Unique Vacations, Inc., an affiliate of the worldwide representative of Sandals Resorts, in a press statement. “As consumer behavior evolves and travel demand stretches beyond traditional peak seasons, there was an opportunity to meet that shift with something more meaningful—real value in what lasts far longer than material things: time away together. It’s not just about offering a deal; it’s about making a dream trip to the Caribbean more possible.”
Sandals Makes Dreams Come True
Available for bookings made through July 28 for travel dates extending to Dec. 25, 2026, the promotion has a tiered structure that rewards longer stays with additional benefits. All qualifying reservations receive 65 percent off standard rates and up to $1,500 in instant booking credit. Guests staying five nights or more will also receive a $175 spa credit for treatments at the resort’s Red Lane Spa. Those extending their vacation to seven nights or longer receive an additional $175 in tour credits, redeemable with Island Routes, Sandals’ adventure tour partner, which offers activities ranging from catamaran cruises to waterfall excursions.
Promo rates start at $199 per person per night, and the discount applies across Sandals’ entire portfolio, including their newest addition, Sandals Saint Vincent and the Grenadines, which sits between the mountains and the protected waters of Buccament Bay.
Other highlighted properties include Sandals Royal Bahamian in Nassau, which has an exclusive offshore private island and is located near Cable Beach. In Jamaica, expanded flight options now provide improved access to Ocho Rios, where three Sandals properties operate: Sandals Ochi, Sandals Royal Plantation and the recently renovated Sandals Dunn’s River.
The all-inclusive pricing covers comprehensive amenities at all resorts, including multiple specialty dining venues, unlimited premium spirits, airport transfers and daily activities such as land and water sports. Certified scuba divers receive two daily dives as part of their stay, with equipment provided.
Each resort offers distinct architecture and atmosphere while maintaining the brand’s signature service standards and inclusions. Accommodations range from oceanview rooms to overwater bungalows at select locations.
Sandals Foundation Extends Youth Sports Initiative in Curaçao
Sandals Resorts, AFC Ajax and the Sandals Foundation have extended their Future Goals program in Curaçao through 2028. The initiative transforms ocean plastic waste into soccer equipment for local schools while teaching environmental responsibility and teamwork. Since launching in 2022, the program has removed over 1.4 million plastic bottles and more than 3,000 sq. ft. of fishing nets from local waters, converting them into 70 soccer goalposts for primary schools across the island. Future Goals combines an 8-week curriculum of classroom learning with soccer training delivered by Ajax-trained local coaches. The extension will expand to include more schools, tournaments and community clean-up events.
For more information, visit sandals.com.
