Luxury cruise line Hapag-Lloyd Cruises has unveiled its Spring 2025 campaign, designed to support travel advisors with booking incentives and a refreshed toolkit of marketing resources.
Running through mid-June 2025, the campaign centers on immersive ocean and expedition voyages across the cruise line’s fleet, reinforcing the brand’s updated identity and marketing message: “Unforgettable with all your senses.”
The campaign showcases journeys aboard Hapag-Lloyd’s five luxury ships—including the elegant EUROPA and EUROPA 2, as well as the trio of HANSEATIC expedition vessels—to sought-after global destinations like Antarctica, the Caribbean, Scandinavia and the South Seas.
Exclusive Travel Advisor Benefits:
- Savings of up to 35% on select Spring 2025 departures
- Access to a dedicated trade toolkit, including point-of-sale materials, social media graphics and a downloadable campaign folder
- Multi-channel marketing support, including digital, print and streaming ads, plus a custom landing page: hl-cruises.com/senses
“Our guests don’t just travel—they experience,” said Ines Bizi, Director of Marketing at Hapag-Lloyd Cruises, in a press statement. “With this campaign, we’re equipping our travel partners to promote a sensory-rich, premium cruise product through powerful storytelling and meaningful incentives.”
Antarctic Routes
Hapag-Lloyd Cruises is offering an Antarctic route expedition with stops in the Falkland Islands and South Georgia, sailing through the Weddell Sea. Guests can experience expeditions such as snowshoe hikes and Zodiac rides along the ice.
For more information, visit hl-cruises.com.
