Hilton has announced the launch of Apartment Collection by Hilton, a new lodging category offering unique, spacious furnished apartments.
Apartment Collection by Hilton will be available for booking through Hilton channels in the first half of 2026, with initial properties in the U.S. launched in partnership with Placemakr, an apartment hospitality brand and operator specializing in flexible, short-term and extended-stay accommodations in urban and suburban markets.
The launch of Apartment Collection by Hilton is intended to allow the company to build on its existing global inventory of approximately 10,000 apartment-style units, adding as many as 3,000 new units through its partnership with Placemakr. Hilton expects to significantly grow its apartment-style inventory over the next few years through this new partnership and through additional franchise agreements with new owners in the multi-family segment.
The new brand will offer studio to four-bedroom furnished apartments for a variety of stay occasions. The properties will feature chef-ready kitchens, spacious separate living areas and on-site laundry, and dedicated team members will be available on-site 24/7 to provide guest support. The distinct apartments will be located in the heart of sought-after destinations – offering guests easy access to both must-see destinations and hidden gems. Guests will also enjoy access to fitness centers and select properties may feature rooftop pools and terraces, communal gathering and workspaces, and on-site dining and retail.
“Apartment Collection by Hilton represents the next chapter in Hilton’s growth story and the ways we are evolving to meet growing guest demand for this dynamic segment of hospitality,” said Chris Nassetta, president and CEO, Hilton, in a press release statement. “With this new brand, we are continuing to pioneer the future of the hospitality industry, giving guests even more ways to choose Hilton for every stay, backed by our service and reliability.”
Apartment Collection by Hilton will maintain consistent quality across every property, with every stay integrated into Hilton’s booking and loyalty systems, ensuring reliability and peace of mind for guests and owners alike. In the first half of 2026, travelers will be able to book stays via Hilton.com at Apartment Collection by Hilton in destinations including New York City, Washington, D.C. and Atlanta.
The new brand will participate in Hilton Honors, the award-winning guest loyalty program with more than 235 million members for Hilton’s portfolio of brands. Members will be able to book, earn and redeem Hilton Honors Points for stays through Hilton’s direct channels and have access to instant benefits, including exclusive member discounts and free standard Wi-Fi.
For more information, visit stories.hilton.com.
