High-speed rail service Brightline has announced a unique sweepstakes offering tickets to Taylor Swift’s sold-out concert in Miami this October. The Big Concert Sweepstakes promotion is a bid to combine entertainment with rail safety awareness.
The prize package includes two tickets to the concert at the Hard Rock Stadium on Oct. 20 and four round-trip Brightline tickets on a special “Tay-keover Sing-Along” train from Orlando to Aventura. This themed train ride, a collaboration with iHeartRadio, will feature decor, photo opportunities and refreshments tailored to Swifties.
“Brightline is about connecting guests to the biggest events,” said Travis Christ, Chief Commercial Officer for Brightline, in a press statement. “We’re always looking for unique ways to engage large audiences and this sweepstakes provides a memorable experience while educating fans on one of our top priorities—the importance of rail safety.”
The Brightline Tay-Keover
To enter, your clients need to follow Brightline on Instagram and sign a rail safety pledge on the company’s website between Aug. 13 and Sept. 20, 2024. The winner will be announced during “See Tracks? Think Train! Week,” beginning Sept. 23.
The sweepstakes serves a dual purpose: promoting Brightline’s services and emphasizing rail safety. The company continues to focus on education, enforcement and engineering efforts in partnership with various governmental bodies.
Brightline offers themed train rides from Orlando to Hard Rock Stadium on Oct. 18, 19, and 20 for concertgoers not participating in the sweepstakes. These special trains will include a shuttle service to the venue.
By combining transportation, entertainment, and a chance to win exclusive access, Brightline is positioning itself as more than just a rail service.
Travel advisors should note this as an example of how transportation providers diversify their offerings to attract customers and create buzz. Such promotions can add value to client itineraries, especially for those traveling to major events.
The sweepstakes also demonstrates how companies can leverage popular culture and events to promote important messages like rail safety. This approach could interest advisors working with clients who prioritize responsible travel.
