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The Reef 28 is Playa del Carmen’s newest hotel, slated to open May 12. The Mexican brand, which embraces global chic with native authenticity, is giving guests a new kind of all-in experience. This leave-the-kids-behind, sophisticated escape is designed to segue easily from beachfront to rooftop to bar lounge.

During the day, guests can relax and tan at the stunning beach just down the street from the hotel, with access and special rates at the popular Mamita’s Beach Club. The afternoon and evening can be spent on Quinta Avenida (5th Avenue), with local bars, indigenous crafts shops, eateries and high-end boutiques. They can also shuttle to the two other Reef properties in Coco Beach or Playacar—The Reef Coco Beach and The Reef Playacar—to enjoy the beautiful, family-friendly, and all-inclusive beaches.

Options abound for those who choose to stay in, whether it’s ARRIBA at the rooftop where bathing suits are appropriate cocktail attire and local DJs set the mood while patrons dip in the infinity pool, or at the hotel lobby, which offers a selection of dining options and a panoramic window with street view for people-watching. Guests can also take a turn at the elegant Mexican restaurant CACHITO or at EL ASIATICO for inventive Asian fusion cuisine. Or, keep it casual at the buffet of NR.28.

The Reef 28Every room on the property is a suite, either a jr. suite or a master suite, equipped with everything from hair irons to high-speed Internet to Nespresso machines. Other luxuries include a bedside jacuzzi and private patios or terraces in the master suites, and a five-star spa for the perfect pampering.

The Reef 28 is taking reservations now for the grand opening. For more information, visit