Blue Diamond Resorts is diving into the metaverse and doing laps, mapping its entire portfolio with immersive 3D scenarios so you and your clients can “walk through” the properties and “see” all the details via a simple interface.
“We’ve witnessed the growing significance of all-inclusive hospitality for global travelers, and at Blue Diamond Resorts, we firmly believe that the guest experience should commence even before the booking stage. By placing all our resorts in the virtual realm and showcasing every detail, we aim to extend our robust all-inclusive offerings to our valued guests and travel partners.” said Jurgen Stutz, Senior Vice President of Sales, Marketing & Distribution for Blue Diamond Resorts, in a press statement. “The challenge is not just about conveying the concept of all-inclusive to those unfamiliar; it’s about navigating the unique attributes of each of our brands, catering to distinct customer preferences. Our presence in the virtual reality universe isn’t arbitrary; it’s a testament to our deep understanding of our diverse customer base.”
Blue Diamond Resorts, First in Line
The brand is the first of its kind to fully map its entire portfolio, placing it ahead of its competitors. The virtual tours will be available before the end of April 2024. This virtual doorway will now be wide open for everyone on your client list, including groups and MICE clients. This innovation speaks to the ever-increasing popularity of the all-inclusive concept, which has seen an incredible up-level over the past few years. It will be especially helpful for those who are still discovering what the all-inclusive experience can offer beyond a still image of a guestroom.
In one example, the brand’s Royalton Bavaro, An Autograph Collection All-Inclusive Resort & Casino in the Dominican Republic, has been fully mapped out for 360º virtual tours that include its extraordinary beachfront. Your clients can “walk” along the sand, drift on a 1,200-ft lazy river, hop on a board on the Flowrider surf simulator and “enjoy” a dinner at any of the resort’s reservation-free dining outlets.
The project was at a grand scale, requiring a dedicated team of over 30 people, including eight photographers. All the resorts remained open during the mapping.
This tech innovation is just one of many for Blue Diamond Resorts, which also offers first-person-view drone tours of individual properties, radio frequency ID bracelets instead of guestroom keycards, plus numerous AI-driven tools on the company’s booking engines, website, emails and more.
Blue Diamond Resorts initially introduced 3D renderings in Fall 2023 and found visitors spent an average of 30 minutes checking out every virtual detail.
For more information, visit royaltonresorts.com.
