Margaritaville Breaks Ground on New Florida Hotel

Margaritaville Hotel Jacksonville
Renderings of Margaritaville Hotel Jacksonville.

Margaritaville Holdings recently announced that a new Margaritaville property broke ground on Jacksonville Beach, Florida on March 8, 2019.

Located adjacent to the beach on Ocean Front North, the property will feature 202 guestrooms with Margaritaville’s casual-luxe design, signature food and beverage concepts, a fitness center, and an outdoor recreation area with a pool and fire pits. The Margaritaville Hotel Jacksonville will also offer views of the Florida coastline with a U-shaped layout in order to maximize the number of ocean-view rooms for guests.

“Jacksonville is one of the fastest-growing destinations in Florida and is well recognized as a classic beach town escape. We look forward to bringing Margaritaville’s ‘no worries’ lifestyle to those visiting Jacksonville Beach, while providing a new spot for locals to kick back and relax,” said Rick Cunningham, senior v.p. of development for Margaritaville.

Margaritaville Hotel Jacksonville
Renderings of the Landshark Bar & Grill and Landshark Lookout.

The construction of Margaritaville Hotel Jacksonville is estimated to take 18 to 24 months. Once complete, the property will also feature an exterior beachside pool, a 2-story LandShark Bar & Grill, and a “LandShark Lookout” observation deck. Other amenities include a coffee shop, fitness center and meeting/event space. The hotel will also have an internal parking garage with car lifts to help manage space and adjacent to the hotel, expanded city bike lanes to create a walkable and pedestrian-friendly beachfront area. The location’s design team worked closely with the Florida Fish & Wildlife Conservation Commission to create and place well-lit beachfront pedestrian areas that help conserve local sea turtle populations.

Additional details and timing for the hotel’s opening will follow in the coming months. For more information, visit A new Margaritaville location is also in the works in Belize; get the details here.