Fora Travel has announced the acquisition of Legends, a startup company celebrated for its cutting-edge AI-powered data platform, in a move to revolutionize travel experiences by transforming traveler data into predictive insights. The integration of Legends’ technology into Fora’s platform, including the Fora Advisor Portal, will enhance the way Fora Advisors manage their travel businesses and modernize advisor-client interactions. This technology will also support future supplier-facing products, enabling Fora’s travel partners to efficiently leverage the network of advisors and their clients for effective distribution.
“The power of the Legends product to turn the data we all produce in our phones, in our emails, and in our calendars into actionable insight immediately excited the builder in me, envisioning the many ways we could deploy this across our platform,” said Jake Peters, Co-Founder and Chief Product & Technology Officer of Fora, in a press statement. “We’ve been talking with Legends Co-Founders, Shaina Shiwarski and Stephanie Daniel, for a few years about how to bring their tech into Fora. Ultimately, it made the most sense to make this part of our core platform—not just an add-on.”
Fora’s Foray into the Future of Travel
The acquisition brings Shiwarski and Daniel into senior leadership roles at Fora. Shiwarski, who has been a Fora Advisor since early 2024, will assume the role of VP of Product, with a focus on CRM, data and personalization. Daniel will serve as GM of Legends & VP, Strategic Initiatives, continuing to develop Legends technology within Fora and through external partnerships across the travel industry.
“We’re thrilled to bring what we built with Legends into Fora,” said Shiwarski and Daniel, in a press statement. “From the start, Legends has been about helping people find trusted recommendations. Joining forces with Fora allows us to bring these tools to a broader community of advisors and travelers who value more personalized travel that’s grounded in community, authenticity, and real impact.”
Fora’s integration of Legends’ technology will provide real-time insights into client preferences, past behavior and future travel signals, facilitating smarter lead matching and personalized distribution for suppliers.
For more information, visit foratravel.com.
