The all-inclusive Secrets Mallorca Villamil Resort & Spa celebrated its inauguration this July as the first AMResorts-branded property in Europe.

Following an extensive $3.9 million renovation, the adults-only resort now offers 162 rooms and suites, as well as four restaurant and five bar concepts, a heated outdoor pool, spa and fitness center. The property is located in Paguera, in the Calvià municipality of Mallorca, and has been created by ALG Group in partnership with Spanish hotel group Hesperia Resorts & Hotels.

“Opening the first branded property in Europe, under the Secrets Resorts & Spas brand which is strongly positioned in Mexico and the Caribbean, is a key milestone in our European expansion and a decisive pillar of our global business strategy,” said Javier Coll, executive VP and chief strategy officer of ALG in a press release statement.

The VIP opening celebration featured Alice Campello as the master of ceremonies, an Italian model, influencer, and wife of the Atlético de Madrid player Álvaro Morata. Other attendees included Iago Negueruela, minister of economic model, tourism and labor of the Balearic Islands; and Alfonso Rodríguez Badal, mayor of Calvià.

Secrets Mallorca Villamil Resort & Spa continues ALG’s European expansion, which began in December 2018 with the acquisition of a majority stake in the Spanish hotel chain Alua Hotels & Resorts. The new property is the 16th Secrets Resorts & Spa resort, which until now was centered throughout Costa Rica, the Dominican Republic, Jamaica and Mexico. By the end of the year, AMResorts and Hesperia Hotels & Resorts plan to open the Secrets Lanzarote Resort & Spa, which will be the second AMResorts-branded property in Europe.

“Choosing Mallorca as the base for the first Secrets-branded hotel in Europe, within the framework of our ambitious expansion plan throughout the continent, was not a coincidence,” said Javier Águila, president of ALG’s European division in a press release statement. “Our company is firmly committed to the Balearic Islands – a strong destination where our corporate headquarters are also located.”

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