Spotlighting its leadership as New York’s #1 airline, Delta is launching a co-branded partnership with the Empire State Development’s Division of Tourism, raising its banner outside the New York Stock Exchange where the carrier rang the closing bell as part of a day devoted to showcasing its New York partners and networks alongside New York’s upstate tourism initiatives.
Delta will leverage the co-branded logo in a statewide, multi-faceted advertising campaign, which went into full court press last week with a takeover of the Grand Central Terminal, and continuing throughout the state through its sponsorships of iconic cultural landmarks and destinations, development of new destination products, and partnerships with the sports teams New Yorkers love. Delta is presently acting as the official airlines of the Yankees, Mets, Knicks, Rangers, Madison Square Garden, Food Bank for New York City and the new Whitney Museum.
In addition to the Grand Central takeover, the campaign will reach New Yorkers through promoting borough-specific partnerships in each of New York City’s five boroughs before moving upstate to Rochester, Buffalo and Syracuse.
“‘I love NY” is a celebrated New York symbol, both here and around the world,” said Gail Grimmet, Delta’s senior v.p., New York. “We are proud to have served New York since 1937, and with the investments we’ve made and the growth we’ve experienced over the past seven years, there’s no question that Delta is New York.”
Grimmet added thanks to New York Governor Andrew Cuomo who joined in the message with these words: “When people take the time to experience New York, they fall in love and keep coming back—and that means more tourism and economic activity for our state. Joining hands with Delta brings the ‘I love New York’ brand to new heights, and I am proud that our administration is partnering with Delta Air Lines to promote all that the Empire State has to offer.”
And just how does Delta love New York? The carrier offers more than 500 peak-day departures to more than 130 destinations worldwide from its hubs at La Guardia and JFK International airports. More than 24 million passengers flew Delta from New York gateways in 2014. For more information, visit delta.com.