Last year IBEROSTAR Hotels & Resorts marked the 30th anniversary of its first hotels in Mallorca. Today it has more than 100 properties in the Mediterranean, the Caribbean, and Mexico, and more are in the pipeline.
“Throughout the years, IBEROSTAR has consistently set a standard of exceeding guests’ expectations by providing the highest quality services and offerings,” says John Long, v.p. of sales and marketing for North America. “From the culinary options to world-class spa treatments, onsite activities, and entertainment, we provide everything a traveler could hope for, all in one place. We offer different levels of hotels, too, from our family-friendly Premium properties to our adults-only Grand Collection, so guests can find their perfect vacation spot no matter what their budget.”
Iberostar is constantly adapting and changing to match the evolving needs of travelers.
– John Long, Vice President, Sales & Marketing for North America,
IBEROSTAR Hotels & Resorts
Of course, the idea of what makes a “perfect vacation” isn’t static, so, as Long explains, “IBEROSTAR is constantly adapting and changing to match the evolving needs of travelers based on industry trends and client feedback. Just last year, we launched Star Fit, a program that helps guests maintain a fitness regimen on vacation.” Another innovative program that’s back this year, Chef on Tour, features “bespoke dining experiences by Michelin-starred chefs from all over the world at our adults-only Grand Collection properties.” And that’s just a fraction of what’s new with IBEROSTAR:
“In May IBEROSTAR will open another property in Cuba, the IBEROSTAR Bella Vista Varadero, a five-star, 827-room all-inclusive for families,” says Long. Also in May, IBEROSTAR will open its latest adults-only hotel, the 66-room and -suite IBEROSTAR Grand Hotel Portals Nous, in Calvia (Mallorca, Spain).
I like that the properties have different price points that appeal to different clients, and once I make the right match of client and property, IBEROSTAR makes our clients feel like family.
– Anne Foley, President/Owner, Ambassador World Travel
The June debut of the 96-room IBEROSTAR Berkeley, in South Beach, will make it the company’s second hotel in the United States after IBEROSTAR 70 Park Avenue. “Both are part of our strategy to grow IBEROSTAR’s presence in urban areas,” notes Long.
Meanwhile, the Grand Collection is undergoing upgrades. For example, IBEROSTAR Grand Hotel Bavaro in the Dominican Republic will revamp public areas including the swimming pool, buffet restaurant and lobby. IBEROSTAR Cancun is getting a
new 156-suite, 13-story tower on the beach that is expected to be completed in December.
“Over the next five years, we will continue to grow our offerings to meet the needs of all travelers, and exceeding expectations will remain our number one priority,” says Long. “Providing the best resources for our travel agents will also remain a top priority, so we’ll offer new learning tools, programs, and materials for addressing clients’ needs and selling our products. Much of our success can be attributed to travel agents. They are our brand ambassadors, and they have championed IBEROSTAR’s promise to provide the highest quality services
and offerings.”
CONTACT INFORMATION
IBEROSTAR Hotels & Resorts
Tel: (888) 923-2722
E-mail: [email protected]
Website: iberostar.com
