Apple Leisure Group (ALG) announced that it will be bringing the the Secrets brand to St. Lucia. Secrets St. Lucia Resort & Spa will be the second branded property of the AMR Collection portfolio on the island, and will follow the opening of Zoëtry Marigot Bay St. Lucia, which is located 40 minutes away from the future Secrets.
Once rebranding is completed, by late 2023, after extensive renovations starting this fall, the adults-only Secrets St. Lucia Resort & Spa will feature 342 rooms and suites. Currently the St. James’s Club Morgan Bay, the resort will offer guests an unspoiled stretch of white-sand beach lined with palms for the most romantic beachfront setting. Just minutes from the world-class Rodney Bay Marina, Cap Estate Golf Course, and the capital city of Castries, resort guests will enjoy views of tapered mountains, volcanic beaches, reef-diving sites and fishing villages.
“AMR Collection is thrilled to expand its presence in the eastern Caribbean gem of St. Lucia. The spectacular island full of natural wonder is the perfect destination for the Secrets Resorts & Spas brand to welcome guests seeking luxury, adults-only getaways,” said Javier Coll, group president of global business development at Apple Leisure Group, in a press statement. “For more than 20 years, AMResorts has successfully cultivated the Secrets Resorts & Spas brand to 22 resorts in world-class destinations—the signing of Secrets St. Lucia Resort & Spa is the right next step to meet traveler needs and expand the brand footprint to this exclusive destination.”
“The acquisition of the future Secrets St. Lucia Resort & Spa aligns with our target investment strategy to offer unique and beautiful experiences for our future guests while creating significant upside for various stakeholders—the local community, guests, employees and investors. We’re excited to begin the transformation of this resort, in September this year, and continue to seek out similar investment opportunities throughout the Caribbean and Latin America,” said Jeff Mullen, CEO of Mullen Real Estate Capital, in press materials.