Travel advisors can now earn incentives for introducing a colleague to Pleasant Holidays or EVOKE | INSPIRE. The limited-time initiative offers both the referring advisor and the newly referred advisor a $100 gift card when a qualifying first booking is completed.
A | T Collective’s limited-time referral program gives advisors until Dec. 31, 2026, to submit eligible referrals. The initiative is designed to introduce more travel advisors to the resources, destination expertise and advisor support available through Pleasant Holidays and EVOKE | INSPIRE.
“This program celebrates the value of travel advisor relationships while providing advisors an opportunity to introduce colleagues to the tools, expertise and support that drive long-term business growth,” said James Kareka, VP & Managing Director, Trade Brands for A | T Collective, in a press statement. “Through Pleasant Holidays and EVOKE | INSPIRE, we are committed to investing in advisor success and strengthening a vibrant community of travel professionals.”
To qualify, a referred advisor must not have made a booking with the participating brand during the previous 12 months. Under the program, referred advisors become eligible after completing their first qualifying booking, which must include a minimum 5-night hotel stay, be paid in full and not be canceled or fully refunded.
Once the booking is verified, both the referring advisor and newly referred advisor receive a $100 electronic gift card. There is no limit to the number of eligible advisors who can be referred.
What Advisors Get
The referral program also gives participating advisors an opportunity to connect colleagues with the support available through the two brands, including U.S.-based service teams, a global travel portfolio, end-to-end trip design, destination expertise and dedicated sales support.
Advisors also earn TRIP points on every qualifying booking, which can be redeemed for rewards and personal travel worldwide. Referrals can be submitted through dedicated online registration forms for Pleasant Holidays and EVOKE | INSPIRE.
