With United Airlines‘ seasonal nonstop service between San Francisco and Adelaide returning from December through February, Avanti Destinations is encouraging travel advisors to rethink how they sell Australia.
Rather than positioning South Australia as a stopover on a broader itinerary, the FIT specialist says the destination has all the ingredients for a standalone vacation—offering clients a mix of wildlife encounters, world-class wine, acclaimed culinary experiences and easygoing urban appeal.
“For clients interested in both land and marine wildlife, wine, seafood, and a laid-back but sophisticated urban experience, South Australia is hard to match,” said Paul Barry, CEO of Avanti Destinations, in a media statement. “Other Australian states may have bucket list sights, but South Australia makes for a relaxing and rewarding one-state vacation.”
Helping Advisors Sell South Australia
Sold exclusively through travel advisors, Avanti features three customizable itineraries that highlight South Australia, along with 18 four- and five-star hotels and resorts and 13 tours and experiences throughout Adelaide, Kangaroo Island and Port Lincoln.
For clients seeking an Australian escape beyond the country’s traditional icons, South Australia presents a compelling alternative. Adelaide, often referred to as the “20-minute city,” allows visitors to move seamlessly between its dining scene, cultural attractions, nearby beaches and the rolling Adelaide Hills.
The state’s diverse experiences extend far beyond the capital. On Kangaroo Island, travelers can encounter native wildlife in its natural habitat while enjoying a slower pace and dramatic coastal scenery. In Port Lincoln, known as Australia’s seafood capital, visitors can savor fresh local cuisine and marine adventures.
Among Avanti’s recommended experiences are small-group hikes through the wildlife-rich Morialta Conservation Area, located just outside Adelaide, and a full-day eco-adventure through the Fleurieu Peninsula that combines dolphin and sea lion sightings with wine tastings in McLaren Vale.
South Australia also features prominently in Avanti’s broader Australia portfolio. The company offers customizable itineraries such as the 9-day Australia Southern Splendors program and the 16-day Ultimate Australia itinerary, both of which pair South Australia with destinations including Sydney, Melbourne, Uluru and the Great Barrier Reef.
For more information, visit southpacific.avantidestinations.com.
