Ensemble introduced a Member Rewards program and a revised revenue management strategy at its yearly Ensemble Summit, held Nov. 4-6 at the Conrad Tulum Riviera Maya, presenting both as ways to turn its priorities for the coming year into concrete gains for members and partners.
President Michael Johnson set out three priorities: getting more out of its programs and resources, using business development to speed growth and building deeper relationships with members and partners to raise value and profitability. Member Rewards, a total rewards system, recognizes members with the highest engagement and is designed to increase membership value. The revenue management update steers more business toward the strategic partners that offer members the most value, intended to lift agency profitability and partner production.
Ensemble’s Focus on Advisors
“Our focus is to make Ensemble an even stronger partner for our members, creating more opportunities for growth and helping them drive their business,” said Johnson in a press statement. “That means continually investing in the tools and resources that support their success, recognizing and rewarding members for their engagement through our new Member Rewards program, and making sure our partnerships deliver real value. Summit gives us an opportunity to share our progress, hear directly from members, and work together on what’s next.”
That included a closed-door session where members could question leadership, offer feedback and help set the consortium’s direction. Other sessions took on recruitment and retention, profitability, technology, AI and changing traveler needs.
Retention anchored the keynote from former CIA officer Doug Patteson, who drew on his intelligence background to offer practical advice on keeping staff, and moderated a discussion covering the employee journey, from hiring the right people to retaining top performers. A hands-on AI session challenged attendees to find repetitive tasks within their agencies to streamline. Preferred partners, including AmaWaterways, Explora Journeys, Carnival Cruise Line, Century Cruises, Scenic, Riviera River Cruises and Amstar, briefed attendees on new products and emerging opportunities and how advisors can use them to grow business.
Ensemble announced its second annual Make-A-Wish fundraising campaign. Its first brought in more than $260,000, which is projected to help fulfill about 25 wishes in the U.S. and Canada. Travel makes up more than 70 percent of wishes.
Of note: Ensemble Summit 2027 is set for July 20-23 at The Westin Halifax in Nova Scotia.
For more information, visit ensembletravel.com.
