Collette is giving travel advisors a new tool to help grow their business and strengthen client relationships with the launch of its new “Guided Advantage: A Selling Playbook for Travel Advisors 2026-2027.”
Designed to address evolving traveler expectations and increasingly complex trip planning, the playbook provides advisors with practical strategies, sales techniques and positioning tools aimed at helping them confidently sell guided travel experiences.
The resource is intended to help advisors shift from transactional selling to a more consultative approach, reinforcing the value advisors bring to the planning process while highlighting the benefits of professionally guided travel.
Positioning Guided Travel as a Premium Experience
At the center of the playbook is a framework designed to help advisors better understand client preferences and match travelers with the right experiences.
The resource encourages advisors to uncover travel styles through meaningful conversations, align those preferences with Collette‘s tour portfolio and recommend itineraries based on how clients want to experience a destination.
Helping Advisors Sell Value Beyond Price
The playbook also focuses on communicating the value of guided travel beyond cost comparisons.
Among the benefits highlighted are expert trip planning, dedicated Tour Managers, hand-selected accommodations and immersive experiences that may be difficult for travelers to arrange independently.
The goal is to help advisors confidently articulate why guided travel can offer greater convenience, access and peace of mind for clients.
Beyond sales strategies, the playbook outlines opportunities for advisors to expand revenue and increase client retention. Topics include leveraging group travel as a business-growth tool, incorporating trip extensions and enhancements to personalize itineraries and maintaining post-trip engagement to encourage repeat bookings and referrals.
“The Guided Advantage: A Selling Playbook for Travel Advisors 2026-2027” is available through Collette’s Travel Advisor Portal and joins the company’s growing suite of advisor resources designed to help travel professionals build confidence, increase sales and deliver stronger client experiences.
For more information, visit secure.viewer.zmags.com.
