Azamara Cruises is marking nearly two decades of support from travel advisors with a 2-month promotion running from Sept. 1 through Oct. 31, 2026. The program combines enhanced incentives, giveaways and a new education chapter focused on Asia.
“At Azamara Cruises, we know that our travel advisors are much more than partners; they are an essential part of our community and an important part of our success,” said Dondra Ritzenthaler, CEO of Azamara Cruises, in a press statement. “The 2026 Travel Advisor Celebration is our way of recognizing the passion and expertise they bring to every client interaction while giving them meaningful opportunities to grow their business. From our new “Asia Unlocked” Azamara World Academy chapter to enhanced incentives, we’re investing in the tools and experiences that help advisors confidently sell the destinations and immersive experiences that make Azamara unique.”
Azamara Gives
The centerpiece is Asia Unlocked: Your Guide to Selling the World’s Most Captivating Region, a new Azamara World Academy chapter that gives travel advisors an in-depth look at the line’s Asia itineraries. The first 100 travel advisors to complete the chapter receive a commemorative pin and letter along with $100 in bonus commission on new FIT bookings. Travel advisors who complete every Academy chapter can earn up to $500 in bonus commissions and 17 CLIA credits.
Additional opportunities for travel advisors run through the 2-month window:
- A drawing for a free cruise, open to travel advisors who book an Asia or Alaska sailing during the period.
- Double Group Amenity Points on select new affinity groups booked for 2027-28 sailings.
- Weekly giveaway questions posted on the line’s Travel Partner Alliance Facebook page throughout September and October.
- A series of webinars covering South Korea, Hong Kong, Japan and Singapore, giving travel advisors additional insight into selling the region through the Asia Unlocked curriculum.
The promotion builds on Azamara’s existing Academy and engagement programs.
For more information, visit connect.azamara.com.
