W Hotels Worldwide, part of Marriott Bonvoy’s portfolio, debuted in Italy earlier this month with the opening of W Rome. The 162-room hotel, spanning two adjacent 19th century palazzos, is located in the heart of the Eternal City. Primely located on Via Liguria next to the Spanish Steps, W Rome is owned by King Street Capital Management, a global alternative investment firm, with development manager Omnam Investment Group and Italian asset management firm Kryalos SGR.
“Layers of ancient history, exceptional food and wine, spectacular art and architecture, and the genuine welcoming attitude from its people—there is no place quite like Italy and no city quite like Rome,” said Tom Jarrold, global brand leader, W Hotels Worldwide. “It is this Italian zest for life that pairs so well with the inspiring energy of the W Hotels experience. W Rome brings together unexpected design, inviting social spaces and the extraordinary talents of chefs Ciccio Sultano and Fabrizio Fiorani to create a refreshing and highly-experiential lens for modern luxury.”
The Design
The property features an eclectic mix of colorful leather furniture that meets stone walls representative of the building’s past, while reflective surfaces add a modern. Boundaries are blurred between public and private spaces as surprises reveal themselves throughout the guest experience—including a hidden door in the bathroom leading to the intimate Parlapiano, a secret garden inspired by one of Borromini’s churches featuring traditional Italian stone complete with kissing benches, lush foliage, topiary and water fountains.
Guests are welcomed into the hotel via the W Lounge, which features a skylight and patterned glass window, which allows light to flood through the open space. Seating areas are surrounded by sculptures and pieces of art, while black and grey marble flooring run throughout. A hand-painted mural, painted by Italian artist Costanza Alvarez de Castro, wraps the walls that look onto chic reflective stainless steel Welcome Desk pods.
The 147 guestrooms and 15 suites provide a city apartment feel with many offering private balconies and terraces, a selection of which have iconic views of the city and landmarks such as the Istituto Svizzero. With an open plan living space, the rooms offer floor-to-ceiling windows wrapped in red wine velvet curtains and wooden herringbone patterned floors that blur into marble bathrooms. The Extreme WOW (Presidential) Suite offers an expansive terrace, adding indoor and outdoor living.
Culinary Offerings
Bringing Sicilian flair and gastronomic talent to Rome’s dining scene is the Michelin-starred Ciccio Sultano, who delivers a contemporary interpretation of traditional Sicilian cooking methods. With the use of authentic Italian flavors and indigenous ingredients from Sicily, the signature Giano Restaurant introduces guests to a fusion of Sicilian cuisine with Roman culture. Guests can enjoy all-day Italian style dining with a menu of sharing plates and fresh homemade pasta dishes.
At the heart of W Rome is an open-air courtyard, Giardino Clandestino, where guests can enjoy live entertainment while indulging in an Aperitivo Eterno with Sicilian street food specialties.
World-renowned Pastry Chef Fabrizio Fiorani is the master behind Zucchero x Fabrizio Fiorani. Everything from freshly made pastries to homemade gelato is creatively and expertly curated. Those dining at Giano will receive a coin for the sweet machine in Zucchero, full of handmade chocolates.
Located on the ground floor, the hotel’s W Lounge comes alive at night with live music, DJ sets, and a cocktail menu showcasing mixology with infused spirits and unexpected ingredients. The rooftop terrace is home to the WET Deck complete with a plunge pool and the Otto Rooftop Bar, a tranquil escape offering panoramic views of Rome paired with cocktails, crudo and pizza.
Wellness Experiences
Wellness at W Rome has been curated by Italian athlete Pietro Boselli featuring the first FUEL x Petra Studio Gym and personal training program. From high-intensity sessions to boxing and yoga, Boselli will offer guests high energy workouts.
Guests can enjoy the advantages of Marriott Bonvoy’s loyalty program where members enjoy exclusive benefits including free WiFi, member-only rates and contactless experience with the Marriott Bonvoy Mobile app, achieve elite status recognition and earn points toward free nights at the more than 7,800 properties around the world and the more than 30,000 premium home rentals with every qualifying stay.
For more information, visit w-rome.com.
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