Home News & Tools Wellness Travel Trends Survey News & Tools Wellness Travel Trends Survey By Michelle Strickland - May 21, 2020 Share with Facebook Share with X Share with Linkedin Share with Pinterest Share with Facebook Share with X Share with Linkedin Share with Pinterest Recommend is proud to present the Wellness Travel Trends Survey with the Wellness Tourism Association. We are asking travel advisors to speak on wellness travel, one of the most important segments in the travel industry. We will release the results of the survey in conjunction with a webinar that will feature travel advisors who specialize in this market segment on July 29, 2021. Defining a wellness vacation: A wellness vacation is wellness travel powered by a wellness-focused intention. Wellness vacations are typically self-directed with the traveler setting his or her own timetable and schedule. They may also include a wellness retreat, which is a guided, intention-driven, multi-day program with a set or semi-set schedule and hosted by one or more facilitators. The program may include learning and lifestyle workshops such as meditation and healthy eating, as well as fitness activities such as yoga, nature walks and hiking.(source: Wellness Tourism Association industry Glossary) 1. How much of your pre-pandemic sales were dedicated to wellness travel?*76 to 100 percent51 to 75 percent26 to 50 percent0 to 25 percent2. How much do you forecast your wellness travel bookings will be post-pandemic?*76 to 100 percent51 to 75 percent26 to 50 percent0 to 25 percent3. Do you believe the pandemic has created a surge in travelers seeking a wellness vacation?*YesNoNot sure4. Do your wellness travel clients feel more confident traveling/planning now that the vaccine is being rolled out?*YesNoNot Sure5. Which of these, if any, is stopping your wellness travel clients from traveling? (Check all that apply)* Concern over being exposed to COVID-19 Travel restrictions suddenly occurring Financial concerns Not sure 6. For your wellness travel clients, which one of these is top of mind when booking their vacation?*Health and safety protocolsInfection rate at the destinationFlexibility when it comes to cancellations and rebooking policiesThey prefer to drive rather than fly7. Are clients who are planning their wellness vacations for late 2021 and into 2022 choosing destinations closer to home?*YesNo8. Traditionally, women tend to book more wellness vacations. Do you believe that more men will gravitate toward wellness vacations in this new travel landscape?*Very likelyLikelyUndecidedUnlikelyVery unlikely9. Of your clients booking wellness vacations, what’s the predominant age group?*20 to 2526 to 3536 to 4546 to 5555 to 6364 to 7373+10. What do you believe will be essential must-haves for your clients while on a wellness vacation in this new travel landscape? (Check all that apply)* A variety of healthy food options A range of fitness activities Spa treatments Yoga & similar activities, such as tai chi Easy access to nature Remote location Peace & quiet Meditation 11. With whom do you believe your clients will most want to take a wellness vacation?*SoloSolo to meet up with a like-minded personWith a significant otherFriendsFamily12. What is your client's main goal when booking a wellness vacation?*General, overall rebootWeight lossDigital DetoxYoga & MeditationSpiritual connection with oneselfAn array of spa treatmentsStress-free for a few daysLearning to become more proactive with their own health13. Which one of these accommodation categories do you believe your clients will most gravitate toward for a wellness vacation?*Top-of-the-line luxury with spa facilitiesA fitness-oriented resortOne with access to many outdoor activitiesRemote accommodations surrounded by natureOne where they can better commune with nature for meditation14. Which one of these wellness retreat themes do you think will be most popular post-pandemic?*Sugar DetoxDigital DetoxImmune System BalancingSleep Performance RetreatsVisiting Masters — teachers, therapists, healers in different areas of wellbeing who lead workshopsSmall groups such as girls’ getawaysMedical wellness with access to preventative medical testing15. Are your clients buying more travel insurance now than pre-pandemic?*YesNo16. Is there now a shorter booking window for clients planning a wellness vacation than there was pre-pandemic?*YesNo17. What is your current state of mind when it comes to the travel industry?*We’re rebounding and the future looks brightStill pessimisticTrue rebound will not occur until mid-2022Your contact information is required to verify your qualification only and will not be shared. One entry per travel advisor. 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