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A W Hotel is coming to Playa del Carmen with an opening planned for 2023. Marriott is partnering with Fibra Inn to bring the W Hotels brand to Mexico’s Yucatan Peninsula for the first time. The property is expected to rise on an oceanfront site in Playa del Carmen within walking distance to entertainment, upscale shopping and restaurants.

“We are excited to work with hotel developer Fibra Inn to open a cutting-edge W hotel in Playa del Carmen, a destination ready for the brand’s bold design, signature Whatever/Whenever service and innovative programming,” said Laurent de Kousemaeker, chief development officer, Caribbean and Latin America for Marriott International, in a statement. “This important signing underscores the impressive growth of our luxury portfolio in the region and across Mexico.”

When the 218-room hotel opens in 2023, it is expected to focus on W Hotels brand’s “work hard, play hard” philosophy. There will be multiple food and beverage venues both indoors and out; a signature WET Deck (pool deck); AWAY Spa; FIT Fitness Centre, as well as a beach club and rooftop bar.

“Our plan for the W Playa del Carmen is critical to our goal to diversify the beach destination’s lodging base, which currently lacks quality luxury lifestyle properties,” Oscar Calvillo, Fibra Inn’s CEO said in a statement. “This project will elevate the offering in this prime destination with this fun and energetic brand.”

For more information, go to Further insight on W hotels can be found here and here.