Taco Bell Hotel and Resort Opens in Palm Springs

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Taco Bell has debuted its spiciest limited time offer, The Bell: A Taco Bell Hotel and Resort where enthusiasts will dine at the resort’s Baja Bar and enjoy activities and entertainment against the picturesque Palm Springs desert backdrop. A cadre of dignitaries were on hand to cut the ceremonial ribbon, this one made of hot sauce packets. The pop-up hotel, open for only the weekend, has taken over the V Palm Springs.

Every guest will be fully immersed in a taco-lovers dream, including their room decor, complete with custom robes, swag bags and more. An onsite gift shop features swimsuits designed especially for The Bell, bags to hold hot sauce, commemorative shirts, fire sunglasses, and other summer essentials.

Needless to say, it is the taco that takes centerstage here, and guests will enjoy the picturesque Palm Springs desert backdrop while being served an array of fan favorites, yet-to-be released menu test items, unique drinks, and treats. And having made a splash in the wedding scene, a couple celebrating their honeymoon will be welcomed after saying “I do” at the Taco Bell Cantina in Las Vegas.

The Bell opens.
The Bell: A Taco Bell Hotel and Resort is a taco-lovers dream.

A curated entertainment menu has been created for this resort with top DJs and dive-in movies where guests will snack on chipotle butter popcorn dusted with Verde seasoning while laying on sauce packet floaties watching flicks poolside.

This opening is part of a trend of existing brands entering the hospitality space. West Elm, Equinox, and RH are other brands expanding into hospitality. For more information, click here, and for a look at the newly-opened Equinox, here.