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Scenic Group, parent organization of cruise companies Scenic Luxury Cruises & Tours and Emerald Waterways, has unveiled a new travel advisor rewards program, and to kick it off, both companies have made it retroactive so advisors get credit for all prior and current bookings made for travel in 2018 and beyond.

Through the rewards program, agents earn points for each booking, which can then be redeemed for a variety of products and gift cards. Products range from appliances and electronics, to jewelry, fashion items, fitness and outdoor equipment, plus food and wine items. Points are credited every two weeks, so many agents with prior bookings may already have points to redeem online from the catalog. As an added bonus, all bookings made during October 2018 will be awarded double points.

To get started, when advisors make a booking through Express Book, they will receive a welcome e-mail from Scenic and/or Emerald Waterways Rewards with a password reset link and a unique Rewards Member ID. This ID is pre-populated in the agent’s profile on Express Book and must appear on all Scenic and/or Emerald Waterways bookings to earn points. One point is earned for every two dollars spent excluding air components, taxes, and non-commissionable products, which form part of the booking, as well as any surcharge or service fees on payments made by credit card, charge card or other forms of non-cash payment. In addition, Emerald Waterways Rewards points are transferrable to the agent’s Scenic Rewards accounts, but not the other way around.

For more information and to access their accounts, advisors can head to and For details on the other ways that Scenic Group is embracing the travel agent community, check out this interview with Rob Huffman, the group’s v.p. of trade sales for the U.S. market.