After two years of staying home, the demand for luxury travel is beating even pre-pandemic records, with clients moving from their armchairs to living their dreams in record numbers. At Regent Seven Seas Cruises, they’ve read the tea leaves and worked behind the scenes to help you make the most of it.

“Hands down there’s a huge opportunity, and we want to make sure our travel partners are really capitalizing on that opportunity,” says Andrea DeMarco, Regent Seven Seas Cruises’ chief sales and marketing officer. “Luxury travel is alive and well and ready to explore the world!

“We’re in this together: if they succeed, we succeed. So, we came up with this idea of putting together a 3-part webinar series to really invest in the partners by giving them insights and actionable items that they can actually use to grow their business immediately.”

Compass Rose Restaurant, Explorer (image courtesy of Regent Seven Seas Cruises).
Compass Rose Restaurant, Seven Seas Explorer (photo courtesy of Regent Seven Seas Cruises).

Hosted by DeMarco and senior v.p. of sales, Shawn Tubman, the 3-part series gives you the skills to earn top commission. And they provide you with the opportunity to make money right away.

“If you watch all the webinars at the end—spoiler alert—we’re going to provide a special offer that, again, could be used immediately,” she adds. “So, we’re going to teach you, we’re going to help you put together your strategy, we’re going to make sure that you can see the opportunity and then we’re going to give you something to action immediately.”

The first webinar, “Where to Find Regent Guests,” is slated for Tuesday, Sept. 20, 2022, at 2 p.m. EST. This first webinar will help you intelligently target first-time Regent guests by identifying the brand’s key customer segments, allowing you to optimize resources and increase your conversion rates.

The second webinar, “Segmentation Insights,” set for Tuesday, Sept. 27, 2022, at 2 p.m. EST, analyzes several segmentation approaches to help you drive your business. DeMarco and Tubman will provide research-backed strategies for targeting Regent personas, utilizing profiling tools.

Last but not least, “Data-Driven Marketing Tactics,” will be released on Tuesday, Oct. 4, 2022, at 2 p.m. EST. This will provide you with actionable tips and tactics for targeting each distinct marketing channel by using consumer lifestyle data. DeMarco and Tubman will walk through research-driven strategies for generating, nurturing and converting Regent cruise leads for each target Regent guest.

Master Suite, Explorer (photo courtesy of Regent Seven Seas Cruises).
Master Suite, Seven Seas Explorer (photo courtesy of Regent Seven Seas Cruises).

You will also gain access to post-webinar tutorials hosted by Regent Seven Seas Cruises’ in-house marketing experts, who can offer additional support in maximizing marketing efforts, providing insights on direct mail and database maximization, e-mail marketing, digital prospecting, social, video and event strategies.

As an extra perk, if you watch all three 20-minute webinars and take a post-series survey, you’ll have the opportunity to win a cruise to sail on board Seven Seas Explorer with a guest on a 2023 Alaska cruise.

And, DeMarco adds, this is just the beginning. “I want to emphasize that these webinars are just the first step in what we envision for this full program that’s going to be a heavyweight investment and support for our valued travel partners. This is one piece of what we would like to roll out in the future, so hopefully everyone’s excited about it and we get a good response so we can continue to bring more to market to support our agents.”

For more information and to register for the webinars, visit RSSC.com/consumer-segmentation-webinar-series.