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Qatar Tourism has launched a new online training course, the Qatar Specialist Programme, which aims to provide global travel trade partners with the skills and knowledge they need to sell the destination.

Available in 11 languages, the program equips trade partners with the relevant knowledge and tools to promote and sell Qatar internationally more effectively. 

Comprising several modules, each focusing on a particular aspect of the destination’s tourism offering, the program allows participants flexibility, letting them complete each module at their own pace, supported by an intuitive, engaging educational tool. Features include interactive maps and knowledge check quizzes.

“The Qatar Specialist Programme is another step towards supporting the global travel trade industry in working alongside Qatar Tourism to help drive significant growth in annual international visitor arrivals and welcoming six million visitors a year by 2030,” said Philip Dickinson, v.p. of international markets, in a press statement.

The program focuses on various aspects of the destination’s tourism offering, covering history, heritage, attractions and experiences. Partners who complete the full course will receive exclusive Qatar Specialist benefits and receive insider tips, itineraries and the latest information on accommodation and attractions.

To register for the Qatar Specialist Programme and become a Qatar Specialist, visit

All eyes will be on this peninsula later this year as it hosts the FIFA World Cup 2022 starting in November. For those clients who might be piqued by Qatar’s offerings, let them know that the destination offers iconic museums, high-end shopping and accommodations, dessert adventures and a plethora of fauna and flora including whale sharks and the majestic national animal the Arabian oryx. In partnership with Qatar Airways, the destination offers stopover packages—arts & culture; sports & adventure; shopping & dining; and nature.

For more on the destination as a whole, go to