Bahia Principe Hotels & Resorts announced the reorganizing and rebranding of its 24-hotel portfolio in an effort to simplify the process for agents and consumers to identify which property best suits their needs.
In the reclassification of its portfolio, Bahia Principe properties are now divided into four categories: Luxury Bahia Principe for the brand’s most luxurious hotels; Grand Bahia Principe featuring the five-star hotels; Sunlight Bahia Principe for the Spain-based properties; and Fantasia Bahia Principe with thematic hotels geared towards families.
Hotels within these categories will be further classified by the type of experiences they offer. Hotels with unique and “off the beaten path” locations will fall under the Treasure subcategory, while the adults-only properties will be found under the Escape segment. Clients looking for a more inclusive experience for a variety of age groups, will find that the Family & Friends subcategory features hotels just for them.
For more information, visit bahia-principe.com.